When creating a company web page, many of us expect to instantly receive a flood of traffic and impact the world with our work. This is absolutely possible, but the reality for most companies is that they will need to put a lot of effort into earning that traffic.
If you're one of those people asking yourself "how can I increase web visitors?", then we want to reassure you that there are numerous Marketing strategies to help you achieve better positioning and thus more visits to your website. Below, we detail 5 simple ways to generate traffic.
Organic traffic is essential for a website, and all of its supporting activities, to be successful. To improve the organic traffic of your website, you must take into account the following guidelines:
Don't forget that the most important part to generate organic traffic is to have a good content strategy.
The amount of money to invest is usually one of the most sought after questions regarding paid traffic. There is no generic strategy, but there is the principle of "the more you spend on PPC, the more traffic you'll get." Despite this, you should keep in mind that positioning your ads not the only thing that matters; their relevance in search engines is also important. Google is based on the principle of giving its users quality searches, therefore, an algorithm will study the relevance of both your ad and your landing page and will rank them from 1 to 10. The higher this number is, the higher the chance of your ad being positioned better than your competitors.
The main problem with direct traffic is that it doesn't come from any search engine, so this is one of the most difficult areas to increase web visitors. However, direct traffic can be interesting to your business, because it reflects how and to what extent your brand is known to your audience.
Traditional Marketing campaigns and brand positioning will be decisive in the growth of this traffic. Other strategies to consider are:
And remember: you must send traffic to different parts of your website, not just to the home page.
The first thing you should do is put the URL of your website on all your social networks. Currently, social networks allow you to see the best times to publish your content and thus, reach your audience more efficiently. The tools that you can use to get this information are, for example, Facebook Insights and Twitter Analytics for their respective platforms.
Once you share your content, it's time to start engaging the audience. Here are some strategies:
With referral traffic, we get the public to reach our website through different links, partner websites, etc. This type of traffic is very important for your company website, but why?
The fact that your links are being used on other websites makes it clear that the content generated by your brand is relevant and high quality. In addition, this is going to improve your positioning and domain authority.
Actually getting this type of traffic is more difficult. The main advice we can give you is to generate extraordinary, shareable content in many different forms: ebooks, videos, memes, infographics, etc. Another option is to search out link-building and content-sharing partnerships with other businesses, blogs, and sites.
As you can see, there are numerous types of traffic you can achieve on your site. However, the main takeaway is to promote your website content on the appropriate channels for each of your Buyer Personas. Without doing this, you won't get the results you are looking for. At mbudo, we can help you improve not only your website, but also your overall Marketing Strategy, so don't hesitate to contact us.