7 examples of Content Marketing that were very successful

Content marketing has been around for hundreds of years. In fact, one of the first people to carry it out was Benjamin Franklin, who in 1732 published "Poor Richard's Almanack", an annual calendar that aimed to promote his printing business. After this, content marketing became more common and over the years, it has evolved, becoming an essential tool to reach our target.

In this blog, your will discover 7 examples of content marketing that have been very successful in recent years.

1. Netflix

Nowadays, Netflix is ​​one of the platforms that stands out for its content marketing. Their trick? They listen to users and big data. They adapt or include content based on the information or trends they've gleaned from users, thus maximizing customer satisfaction; this combined with their use of social networks and advertising. 

An example of a great Netflix campaign is from their “Stranger Things” series, where they prepared a virtual reality experience; the user was able to go through some of the most notable scenes from the show. In addition, Netflix uploaded the video to YouTube so people who couldn't go personally could also enjoy the experience. The video has 8+ million views and the series has become one of the most successful on the platform.

2. IKEA

IKEA was one of the pioneer companies in Digital Marketing, starting with its social media campaigns and its online catalog. Since then, IKEA has continued to develop in this area, offering more and more creative and valuable options to build customer loyalty.

One of their useful tools created in recent years is an app called “IKEA Place” that helps people who want to buy a product to know if they will fit the area where they want to put it and if it will look good with the rest of the furniture and decorations. The app opens the camera of your phone, makes a measurement of space and allows you to select the furniture you prefer to see how it will look. The application has achieved more than 100 thousand downloads and facilitates purchases to customers.

3. Coca-Cola

If we say "Open happiness", you probably know what brand we are talking about without mentioning the name. Coca-Cola, through its campaigns, has managed to insert itself in the minds of both its consumers and the general public. Its brand positioning has been for many years, focusing on the brand as a synonym for good times with family and friends.

They stand out for the use of their website, which they call "digital magazine". In this magazine, they prefer focusing on the content rather than focusing on products themselves. Their platform has a total of 1.2 million followers. If we could choose one of their many successful campaigns, we would choose the one of "Share a Coke". This campaign began in Australia and New Zealand and was adopted throughout the world, causing the brand to receive publicity from celebrities by their own initiative.

4. Ruavieja

In 2018, Ruavieja released the “We have to see more” campaign and today, It continues generating emotions and helping people to become aware of the things that really matter. The essence of the campaign comes from a tool that allows you to calculate the time you'll spend throughout your life with the people you care about. For the campaign, they used interviews and reactions from real people seeing how much time they had left together. The video has more than 13 million views and swept advertising awards, winning prizes such as the Cannes Golden Lion or the Platinum Sun. 

5. Burger King

For brands like Burger King it's not always easy to generate content. A growing concern over health and the food we eat makes companies like this have to think about better strategies and campaigns to attract customers and sell their products. Without a doubt, Burger King knows how to generate content by taking into account the current situation and in their latest campaign prove it.

The brand has decided to show one of its star burgers, the Whopper, over the course of 34 days. In the video, we can see how the hamburger is starts to decay and mold begins to appear. Thus, Burger King, has made it clear that they don't work with preservatives, tackling their main problem head-on and trying to bring a healthier light to their product.

6. HubSpot

HubSpot is one of the best content marketing creators for SEO and content optimization, with its own content strategy revolving around Pillar Pages and Topic Clusters. Once you've defined your Buyer Personas and the Buyer's Journey, you'll be able to organize your valuable content into relevant clusters that are also great for SEO. HubSpot helps Marketers achieve greater efficiency in our work.

To all the features offered by HubSpot in itself, we must add its certified courses; Through videos with professionals, HubSpot has managed to reach millions of people, sharing their knowledge and offering fast, clear and simple learning. Once you see all the videos and understand their content, you have to take an exam and if you pass it, surprise! You have your certificate (which is highly valued by companies).

7. TED

TED it's a platform that publishes videos of conferences that take place around the world and where different experts give talks on different topics, whether these are personal or professional experiences.

Thanks to all the topics they talk about, they have reached a total of 16.3 million followers on YouTube. TED has managed to generate video content that more people are interested in every day, since it provides both entertainment and learning. In addition, TED is so successful that a while ago, they created an app that today has more than 10 million downloads.

These are some of the most successful examples of content marketing in recent years; as you can see, there are more and more brands that see the importance of having good content and investing in it. If you want us to help you improve your content to achieve more efficient results and the right audience for your product or service, contact us.