--- title: mbudo blog | Ana Botija Loaísa description: Ana is COO in mbudo. She has worked with multinational IT and Telco companies in the areas of Engineering, Business Development, and Marketing. Ana doesn't try to deny her past as an engineer, which helps her enjoy the most complicated challenges. She loves art history and travel. --- [![Logotipo mbudo](https://mbudo.com/hubfs/Logotipo%20mbudo.svg "Logotipo mbudo")](https://mbudo.com) - [HOME](https://mbudo.com/en/) - SERVICES - [Inbound Sales/CRM](https://mbudo.com/en/inbound-sales-crm) - [Inbound Marketing](https://mbudo.com/en/inbound-strategy) - [Customer Experience](https://mbudo.com/en/service-customer-experience) - [Content Marketing](https://mbudo.com/en/content-marketing) - [Marketing Automation](https://mbudo.com/en/marketing-automation) - [Web Development](https://mbudo.com/en/hubspot-cms-web-development) - HUBSPOT - [HubSpot Partner Agency](https://mbudo.com/en/hubspot-partner-agency) - [HubSpot Onboarding](https://mbudo.com/en/hubspot-onboarding) - ABOUT MBUDO - [Our Company](https://mbudo.com/en/about-us) - [Case Studies](https://mbudo.com/en/case-study-mbudo) - [BLOG](https://mbudo.com/en/blog) - [RESOURCES](https://mbudo.com/en/resources) - [CONTACT](https://mbudo.com/en/contact-us) ![close icon](https://mbudo.com/hubfs/mbudo_2022/images/+.png) ![language icon](https://mbudo.com/hubfs/Mundo-Idioma.svg) ![hamburger](https://mbudo.com/hubfs/mbudo_2022/images/Men%C3%BA.svg) English - United States # BLOG Insights and news about AI, CRM, Digital Strategy, and HubSpot updates and functionalities. - [HubSpot](https://mbudo.com/en/blog/tag/hubspot) - [Strategy](https://mbudo.com/en/blog/tag/strategy) - [Inbound Marketing](https://mbudo.com/en/blog/tag/inbound-marketing) - [Content Marketing](https://mbudo.com/en/blog/tag/content-marketing) - [HubSpot CRM](https://mbudo.com/en/blog/tag/hubspot-crm) ### [Intelligent automation in HubSpot CRM: what you can and can’t do with AI](https://mbudo.com/en/blog/intelligent-automation-in-hubspot-crm-what-you-can-and-cant-do-with-ai) 03/09/2026 [Ana Botija Loaísa](https://mbudo.com/en/blog/author/ana-botija) [HubSpot](https://mbudo.com/en/blog/tag/hubspot) [AI](https://mbudo.com/en/blog/tag/ai) ### [Is it possible to hack HubSpot? Complete guide to HubSpot's sensitive data tools](https://mbudo.com/en/blog/is-it-possible-to-hack-hubspot-complete-guide-to-hubspots-sensitive-data-tools) 28/10/2025 [Ana Botija Loaísa](https://mbudo.com/en/blog/author/ana-botija) [HubSpot](https://mbudo.com/en/blog/tag/hubspot) [HubSpot CRM](https://mbudo.com/en/blog/tag/hubspot-crm) ### [mbudo, recognized by HubSpot as Global Partner of The Year, ranking #16](https://mbudo.com/en/blog/mbudo-recognized-as-global-partner-of-the-year-by-hubspot) 21/03/2025 [Ana Botija Loaísa](https://mbudo.com/en/blog/author/ana-botija) [HubSpot](https://mbudo.com/en/blog/tag/hubspot) [Strategy](https://mbudo.com/en/blog/tag/strategy) ### [Breeze: The new AI feature of HubSpot](https://mbudo.com/en/blog/breeze-the-new-ai-feature-of-hubspot) 18/10/2024 [Ana Botija Loaísa](https://mbudo.com/en/blog/author/ana-botija) [HubSpot](https://mbudo.com/en/blog/tag/hubspot) ### [HubSpot AI: New features announced at INBOUND23](https://mbudo.com/en/blog/hubspot-ai-new-features-inbound23) 19/09/2023 [Ana Botija Loaísa](https://mbudo.com/en/blog/author/ana-botija) [HubSpot](https://mbudo.com/en/blog/tag/hubspot) ### [How to convince my sales team to use a CRM?](https://mbudo.com/en/blog/how-to-convince-my-sales-team-to-use-crm) 19/05/2023 [Ana Botija Loaísa](https://mbudo.com/en/blog/author/ana-botija) [HubSpot](https://mbudo.com/en/blog/tag/hubspot) [HubSpot CRM](https://mbudo.com/en/blog/tag/hubspot-crm) [HubSpot Sales Hub](https://mbudo.com/en/blog/tag/hubspot-sales-hub) [1](https://mbudo.com/en/blog/author/ana-botija/page/1) [2](https://mbudo.com/en/blog/author/ana-botija/page/2) [3](https://mbudo.com/en/blog/author/ana-botija/page/3) ###### Keep up to date! ## SUBSCRIBE TO MBUDO BLOG And get our Inbound news in your inbox, once a month. 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