--- title: mbudo blog | Ana Botija Loaísa (2) description: Ana is COO in mbudo. She has worked with multinational IT and Telco companies in the areas of Engineering, Business Development, and Marketing. Ana doesn't try to deny her past as an engineer, which helps her enjoy the most complicated challenges. She loves art history and travel. (2) --- [![Logotipo mbudo](https://mbudo.com/hubfs/Logotipo%20mbudo.svg "Logotipo mbudo")](https://mbudo.com) - [HOME](https://mbudo.com/en/) - SERVICES - [Inbound Sales/CRM](https://mbudo.com/en/inbound-sales-crm) - [Inbound Marketing](https://mbudo.com/en/inbound-strategy) - [Customer Experience](https://mbudo.com/en/service-customer-experience) - [Content Marketing](https://mbudo.com/en/content-marketing) - [Marketing Automation](https://mbudo.com/en/marketing-automation) - [Web Development](https://mbudo.com/en/hubspot-cms-web-development) - HUBSPOT - [HubSpot Partner Agency](https://mbudo.com/en/hubspot-partner-agency) - [HubSpot Onboarding](https://mbudo.com/en/hubspot-onboarding) - ABOUT MBUDO - [Our Company](https://mbudo.com/en/about-us) - [Case Studies](https://mbudo.com/en/case-study-mbudo) - [BLOG](https://mbudo.com/en/blog) - [RESOURCES](https://mbudo.com/en/resources) - [CONTACT](https://mbudo.com/en/contact-us) ![close icon](https://mbudo.com/hubfs/mbudo_2022/images/+.png) ![language icon](https://mbudo.com/hubfs/Mundo-Idioma.svg) ![hamburger](https://mbudo.com/hubfs/mbudo_2022/images/Men%C3%BA.svg) English - United States # BLOG Insights and news about AI, CRM, Digital Strategy, and HubSpot updates and functionalities. - [HubSpot](https://mbudo.com/en/blog/tag/hubspot) - [Strategy](https://mbudo.com/en/blog/tag/strategy) - [Inbound Marketing](https://mbudo.com/en/blog/tag/inbound-marketing) - [Content Marketing](https://mbudo.com/en/blog/tag/content-marketing) - [HubSpot CRM](https://mbudo.com/en/blog/tag/hubspot-crm) ### [HubSpot Product update: April 2023](https://mbudo.com/en/blog/hubspot-product-update-april-2023) 20/04/2023 [Ana Botija Loaísa](https://mbudo.com/en/blog/author/ana-botija) [HubSpot](https://mbudo.com/en/blog/tag/hubspot) [HubSpot CRM](https://mbudo.com/en/blog/tag/hubspot-crm) ### [HubSpot Product update: February 2023](https://mbudo.com/en/blog/lastest-hubspot-news-february2023) 28/02/2023 [Ana Botija Loaísa](https://mbudo.com/en/blog/author/ana-botija) [HubSpot](https://mbudo.com/en/blog/tag/hubspot) [HubSpot CRM](https://mbudo.com/en/blog/tag/hubspot-crm) ### [What is Inbound Marketing?](https://mbudo.com/en/blog/what-is-inbound-marketing) 18/01/2023 [Ana Botija Loaísa](https://mbudo.com/en/blog/author/ana-botija) [HubSpot](https://mbudo.com/en/blog/tag/hubspot) [Inbound Marketing](https://mbudo.com/en/blog/tag/inbound-marketing) ### [5 keys to a seamless CRM migration to HubSpot](https://mbudo.com/en/blog/keys-to-a-seamless-crm-migration-to-hubspot) 02/12/2022 [Ana Botija Loaísa](https://mbudo.com/en/blog/author/ana-botija) [HubSpot](https://mbudo.com/en/blog/tag/hubspot) [HubSpot CRM](https://mbudo.com/en/blog/tag/hubspot-crm) ### [The best of INBOUND 2022: everything you should know](https://mbudo.com/en/blog/the-best-of-inbound-2022) 20/09/2022 [Ana Botija Loaísa](https://mbudo.com/en/blog/author/ana-botija) [HubSpot](https://mbudo.com/en/blog/tag/hubspot) ### [8 of the Best Digital Marketing Blogs to Follow](https://mbudo.com/en/blog/8-best-digital-marketing-blogs-to-follow) 11/03/2022 [Ana Botija Loaísa](https://mbudo.com/en/blog/author/ana-botija) [Inbound Marketing](https://mbudo.com/en/blog/tag/inbound-marketing) [1](https://mbudo.com/en/blog/author/ana-botija/page/1) [2](https://mbudo.com/en/blog/author/ana-botija/page/2) [3](https://mbudo.com/en/blog/author/ana-botija/page/3) ###### Keep up to date! ## SUBSCRIBE TO MBUDO BLOG And get our Inbound news in your inbox, once a month. [![logo mbudo](https://mbudo.com/hs-fs/hubfs/mbudo_2022/images/Logotipo%20mbudo%20(1).png?width=157&height=33&name=Logotipo%20mbudo%20(1).png "logo mbudo")](https://mbudo.com) Paseo de la Castellana, 91 - 28046 Madrid - Spain [+34 91 078 58 02](tel:+34%2091%20078%2058%2002) [info@mbudo.com](mailto:info@mbudo.com) Rua Afonso Praça, nº 30 – 7º e 8º Pisos 1495-061 Lisbon [+35 1 211 215 000](tel:+35%201%20211%20215%20000) [info@mbudo.com](mailto:info@mbudo.com) [![Diamond Hubspot Partner 1](https://mbudo.com/hs-fs/hubfs/mbudo_2022/images/Diamond%20Hubspot%20Partner%201.png?width=125&height=123&name=Diamond%20Hubspot%20Partner%201.png)](https://ecosystem.hubspot.com/marketplace/solutions/mbudo) - [HOME](https://mbudo.com/en/) - [SERVICES](https://mbudo.com/en/inbound-strategy) - [HUBSPOT](https://mbudo.com/en/hubspot-partner-agency) - [ABOUT US](https://mbudo.com/en/about-us) - [RESOURCES](https://mbudo.com/en/blog) - [CONTACT](https://mbudo.com/en/contact-us) ![white language icon](https://mbudo.com/hubfs/Mundo-Idioma%20(1).svg) ###### SUBSCRIBE TO MBUDO NEWSLETTER ###### OUR LATEST BLOGPOSTS [Intelligent automation in HubSpot CRM: what you can and can’t do with AI](https://mbudo.com/en/blog/intelligent-automation-in-hubspot-crm-what-you-can-and-cant-do-with-ai) *03/09/2026* [AI in Customer Service: Chatbots and Automation in HubSpot](https://mbudo.com/en/blog/ai-in-customer-service-chatbots-and-automation-in-hubspot) *03/06/2026* © Copyright mbudo 2026 | All Rights Reserved [Privacy Policy](https://mbudo.com/en/privacy-policy)  /  [Cookies Policy](https://mbudo.com/en/cookie-policy) English - United States