--- title: "The Power of Branding: 3 Trends for Brand Positioning" description: The power of branding is unmistakable in business. If you're looking to create a brand or do rebranding, read mbudo's 3 trends for brand positioning. image: https://mbudo.com/hubfs/mbudo%20-%202019/BLOG/patrik-michalicka-r3iAqHb7JWs-unsplash.jpg --- [![Logotipo mbudo](https://mbudo.com/hubfs/Logotipo%20mbudo.svg "Logotipo mbudo")](https://mbudo.com) - [HOME](https://mbudo.com/en/) - SERVICES - [Inbound Sales/CRM](https://mbudo.com/en/inbound-sales-crm) - [Inbound Marketing](https://mbudo.com/en/inbound-strategy) - [Customer Experience](https://mbudo.com/en/service-customer-experience) - [Content Marketing](https://mbudo.com/en/content-marketing) - [Marketing Automation](https://mbudo.com/en/marketing-automation) - [Web Development](https://mbudo.com/en/hubspot-cms-web-development) - HUBSPOT - [HubSpot Partner Agency](https://mbudo.com/en/hubspot-partner-agency) - [HubSpot Onboarding](https://mbudo.com/en/hubspot-onboarding) - ABOUT MBUDO - [Our Company](https://mbudo.com/en/about-us) - [Case Studies](https://mbudo.com/en/case-study-mbudo) - [BLOG](https://mbudo.com/en/blog) - [RESOURCES](https://mbudo.com/en/resources) - [CONTACT](https://mbudo.com/en/contact-us) ![close icon](https://mbudo.com/hubfs/mbudo_2022/images/+.png) ![language icon](https://mbudo.com/hubfs/Mundo-Idioma.svg) ![hamburger](https://mbudo.com/hubfs/mbudo_2022/images/Men%C3%BA.svg) # The Power of Branding: 3 Trends for Brand Positioning [![Flecha scroll-1](https://mbudo.com/hs-fs/hubfs/mbudo_2022/images/Flecha%20scroll-1.png?width=30&height=85&name=Flecha%20scroll-1.png)](https://mbudo.com/en/blog/power-of-branding-trends-for-brand-positioning#blogseclink) [mailto:info@example.com?&subject=&cc=&bcc=&body=https://mbudo.com/en/blog/power-of-branding-trends-for-brand-positioning](mailto:info@example.com?&subject=&cc=&bcc=&body=https://mbudo.com/en/blog/power-of-branding-trends-for-brand-positioning) 03/03/2020 Kenia Pinela [Design](https://mbudo.com/en/blog/tag/design) ![brand identity is important in brand positioning](https://mbudo.com/hubfs/mbudo%20-%202019/BLOG/patrik-michalicka-r3iAqHb7JWs-unsplash.jpg) Branding matters now more than ever in the world of Marketing and Design. Branding is the discipline that is responsible for the creation, management and activation of brands. But what exactly does "brand" mean for your business? > *"Your brand is what they say about you when you're not in the room" - Jeff Bezos, CEO of Amazon.* Therefore, your brand is not what you have, but what you leave; it is the sum of everything you do and also what customers think about you. **Successful branding occurs when what you want to be and what people think about you, coincide.**Branding is not about your business, it is about the people who are using your brand. Your brand is the experience that surrounds your company. So, the primary goal of branding is to build a strong relationship with people, generate engagement, and to create a successful branding strategy that turns users into promoters of your brand. Below, discover three key trends for **brand positioning**:  ### 1. Top of Mind Being at the "top of mind" of your users is to be the first brand that comes to people's minds when thinking about a specific product category. If I tell you to quickly think of a brand of cars, soft drinks or fast food, automatically your head associates each one with a specific brand. For cars, maybe you think of Porsche or Ford. For soft drinks, it's probably Coca Cola. And for fast food, McDonald's. Of course, this is different for every individual person and product. Remember, "top of mind" does not have to be the brand someone normally uses, it is based more on a person's aspirational nature and what they would like to identify with. ### 2. Brand Community Speaking of identification, another supreme goal desired by any brand is to create a community; this is achieved when people feel represented with the personality of your brand and follow it...not on social networks, but in real life. Imagine die-hard sports fans, but they're die-hard supporters of your brand. ![el poder de las marcas y la importancia del branding branding harley davidson comunidad de marca](https://mbudo.com/hs-fs/hubfs/mbudo%20-%202019/BLOG/photo-of-man-riding-motorcycle-1796281.jpg?width=400&name=photo-of-man-riding-motorcycle-1796281.jpg) One of the most representative examples is Harley Davidson. This brand has managed to **transmit its culture in such a way that it has become a lifestyle.**When we think of the Harley Davidson brand, what quickly comes to mind? An image of the typical, tough motorcycle rider with his big, impressive motorcycle and leather jacket. This feeling of belonging is reinforced through brand loyalty. Instead of having customers, this renowned motorcycle brand has ambassadors. In addition, and best of all, this community was created and is managed by the users themselves, so all the brand has to do is keep on-message in their **brand positioning**. And above all, not let their community down.  ### 3. Brand Ambassadors ![Brand ambassadors coca cola the power of branding](https://mbudo.com/hs-fs/hubfs/mbudo%20-%202019/BLOG/image-2.png?width=400&name=image-2.png) One of the trends that gotten popular in recent years and will continue to be present in 2020 is branded apparel. In the past, brands gave you a shirt with their logo on it and we kept it for pajamas; nowadays, people go to the store and pay to buy a shirt featuring the logo of a popular brand. This is incredible, it is truly the **power of branding**! These brands are so good at positioning that they make people want to be represented by them. Not only that, people pay to wear their logo and the brand, in turn, gets free advertising.  For any brand, this should be one of your main objectives: to be a reference for your customers, for them to feel represented by your company, and for them to take pride in being associated with your brand. Now that you know the top three trends for branding, how do you become "top of mind" in your category, create a brand community, and foment brand ambassadors? It can be easy or tough depending on your business's circumstances. The power of branding is based on the fact that it must be what your users want, it must represent them as individuals, and not only offer a product or service that interests them but a lifestyle they can follow. For example, mbudo are proud brand ambassadors of [HubSpot](https://mbudo.com/english/hubspot-best-platform-inbound-marketing); we live and breathe HubSpot every single day!  Branding is something that begins in your company's internal culture. Everything you want to show externally must first be offered to your employees, as they first promoters of your brand, and they too must believe in your brand. Thus, they key to branding isn't necessarily a logo (although this is important)...the key to branding is the relationship between your brand and people.  If you want mbudo to help you in the creation, activation or management of your brand, do not hesitate to [contact us](https://www.mbudo.com/contact_us). You can also discover our related post on the [graphic design trends for 2020](https://mbudo.com/english/5-trends-of-design-that-you-cant-miss-this-2020).  [![New call-to-action](https://no-cache.hubspot.com/cta/default/2846720/db2d9ed2-54a8-4b7a-8634-691371524c7b.png)](https://cta-redirect.hubspot.com/cta/redirect/2846720/db2d9ed2-54a8-4b7a-8634-691371524c7b) ![Kenia Pinela](https://mbudo.com/hs-fs/hubfs/Kenia.jpg?width=150&name=Kenia.jpg) #### Kenia Pinela Kenia is a designer in and out of the office, she simply can't stop being creative! She is passionate about Inbound Marketing philosophy and how to apply it to content creation. Kenia grew up around her grandpa's printing press, so you could say this career through her veins. ###### It may interest you ## LATEST BLOG POSTS ### [Intelligent automation in HubSpot CRM: what you can and can’t do with AI](https://mbudo.com/en/blog/intelligent-automation-in-hubspot-crm-what-you-can-and-cant-do-with-ai) 18/06/2026 [Ana Botija Loaísa](https://mbudo.com/en/blog/author/ana-botija) [HubSpot](https://mbudo.com/en/blog/tag/hubspot) [AI](https://mbudo.com/en/blog/tag/ai) ### [AI in Customer Service: Chatbots and Automation in HubSpot](https://mbudo.com/en/blog/ai-in-customer-service-chatbots-and-automation-in-hubspot) 03/06/2026 [Andrea Barceló Cano](https://mbudo.com/en/blog/author/andrea-barceló-cano) [HubSpot](https://mbudo.com/en/blog/tag/hubspot) [AI](https://mbudo.com/en/blog/tag/ai) ### [HubSpot AI Credits: Complete Guide to Optimize Your Use of AI](https://mbudo.com/en/blog/hubspot-ai-credits-complete-guide-to-optimize-your-use-of-ai) 18/05/2026 [Iñigo Iraola](https://mbudo.com/en/blog/author/iñigo-iraola) [HubSpot CRM](https://mbudo.com/en/blog/tag/hubspot-crm) ### [How to choose the best real estate CRM and boost your sales](https://mbudo.com/en/blog/crm-for-real-estate-agencies-how-to-choose-the-best-one-and-what-benefits-it-brings) 19/03/2026 [Alba Álvarez García](https://mbudo.com/en/blog/author/alba-álvarez-garcía) [HubSpot](https://mbudo.com/en/blog/tag/hubspot) [Strategy](https://mbudo.com/en/blog/tag/strategy) [HubSpot CRM](https://mbudo.com/en/blog/tag/hubspot-crm) ### [The 10-Step Guide to Your Ideal HubSpot CRM Setup](https://mbudo.com/en/blog/the-10-step-guide-to-your-ideal-hubspot-crm-setup) 07/11/2025 [Matilde Castelo Branco](https://mbudo.com/en/blog/author/matilde-castelo-branco) [HubSpot CRM](https://mbudo.com/en/blog/tag/hubspot-crm) ## SUBSCRIBE TO MBUDO BLOG And get your inbound news directly in your inbox, once a month. [![logo mbudo](https://mbudo.com/hs-fs/hubfs/mbudo_2022/images/Logotipo%20mbudo%20(1).png?width=157&height=33&name=Logotipo%20mbudo%20(1).png "logo mbudo")](https://mbudo.com) Paseo de la Castellana, 91 - 28046 Madrid - Spain [+34 91 078 58 02](tel:+34%2091%20078%2058%2002) [info@mbudo.com](mailto:info@mbudo.com) Rua Afonso Praça, nº 30 – 7º e 8º Pisos 1495-061 Lisbon [+35 1 211 215 000](tel:+35%201%20211%20215%20000) [info@mbudo.com](mailto:info@mbudo.com) [![Diamond Hubspot Partner 1](https://mbudo.com/hs-fs/hubfs/mbudo_2022/images/Diamond%20Hubspot%20Partner%201.png?width=125&height=123&name=Diamond%20Hubspot%20Partner%201.png)](https://ecosystem.hubspot.com/marketplace/solutions/mbudo) - [HOME](https://mbudo.com/en/) - [SERVICES](https://mbudo.com/en/inbound-strategy) - [HUBSPOT](https://mbudo.com/en/hubspot-partner-agency) - [ABOUT US](https://mbudo.com/en/about-us) - [RESOURCES](https://mbudo.com/en/blog) - [CONTACT](https://mbudo.com/en/contact-us) ![white language icon](https://mbudo.com/hubfs/Mundo-Idioma%20(1).svg) ###### SUBSCRIBE TO MBUDO NEWSLETTER ###### OUR LATEST BLOGPOSTS [Intelligent automation in HubSpot CRM: what you can and can’t do with AI](https://mbudo.com/en/blog/intelligent-automation-in-hubspot-crm-what-you-can-and-cant-do-with-ai) *18/06/2026* [AI in Customer Service: Chatbots and Automation in HubSpot](https://mbudo.com/en/blog/ai-in-customer-service-chatbots-and-automation-in-hubspot) *03/06/2026* © Copyright mbudo 2026 | All Rights Reserved [Privacy Policy](https://mbudo.com/en/privacy-policy)  /  [Cookies Policy](https://mbudo.com/en/cookie-policy)