--- title: Case Study mbudo - Caser description: We tell you in this case study how mbudo has implemented an Inbound Marketing strategy for Caser, one of the largest insurance companies in Spain. image: https://mbudo.com/hubfs/casoexito-caser-featuredimg.jpg --- [![Logotipo mbudo](https://mbudo.com/hubfs/Logotipo%20mbudo.svg "Logotipo mbudo")](https://mbudo.com) - [HOME](https://mbudo.com/en/) - SERVICES - [Inbound Sales/CRM](https://mbudo.com/en/inbound-sales-crm) - [Inbound Marketing](https://mbudo.com/en/inbound-strategy) - [Customer Experience](https://mbudo.com/en/service-customer-experience) - [Content Marketing](https://mbudo.com/en/content-marketing) - [Marketing Automation](https://mbudo.com/en/marketing-automation) - [Web Development](https://mbudo.com/en/hubspot-cms-web-development) - HUBSPOT - [HubSpot Partner Agency](https://mbudo.com/en/hubspot-partner-agency) - [HubSpot Onboarding](https://mbudo.com/en/hubspot-onboarding) - ABOUT MBUDO - [Our Company](https://mbudo.com/en/about-us) - [Case Studies](https://mbudo.com/en/case-study-mbudo) - [BLOG](https://mbudo.com/en/blog) - [RESOURCES](https://mbudo.com/en/resources) - [CONTACT](https://mbudo.com/en/contact-us) ![close icon](https://mbudo.com/hubfs/mbudo_2022/images/+.png) ![language icon](https://mbudo.com/hubfs/Mundo-Idioma.svg) ![hamburger](https://mbudo.com/hubfs/mbudo_2022/images/Men%C3%BA.svg) - [English](https://mbudo.com/en/case-study-mbudo-caser) - [Español](https://mbudo.com/es/caso-exito-mbudo-caser) - [Português](https://mbudo.com/pt/caso-exito-mbudo-caser) English # Caser [![Flecha scroll-1](https://mbudo.com/hs-fs/hubfs/mbudo_2022/images/Flecha%20scroll-1.png?width=30&height=85&name=Flecha%20scroll-1.png)](https://mbudo.com/en/case-study-mbudo-caser#threeColResources) [Caser Seguros](https://www.caser.es/), one of the largest insurance providers in Spain, was founded over 75 years ago to provide coverage to the Spanish Agricultural Association. Since then, they’ve expanded enormously and recently became owned by Helvetia, one of the main insurers in Europe. Caser counts on a team of over 1,600 people and 2.2 million customers.  After identifying an opportunity for growth in Spain’s expat market, the company decided to embark on a Marketing project to identify relevant leads within this market in order to grow sales. ![icon-02](https://mbudo.com/hubfs/icon-02.svg "icon-02") Industry: Insurance ![icon-03](https://mbudo.com/hubfs/icon-03.svg "icon-03") Company size:  1,001-5,000 employees ![icon-04](https://mbudo.com/hubfs/icon-04.svg "icon-04") Use Case: HubSpot onboarding, Marketing services retainer, web development, Social Media, SEO & SEM ![icon-05](https://mbudo.com/hubfs/icon-05.svg "icon-05") Products:  HubSpot Marketing Hub Pro  ### Objectives and challenges The principal goal of the project was to increase sales among a very specific segment: expatriates. To achieve this, an Inbound Marketing strategy was launched, to allow Caser to impact their potential customers with relevant and personalized content. Within the Marketing strategy, the main action items included: - Creating an online community. - Making it easier for expats to find Caser content. - Guiding leads naturally through the entire buying process and ranking the best leads based on their behavior. - Automating sales processes, notifications, and lead assignment. ![caso de éxito Caser - mbudo](https://mbudo.com/hubfs/Mockup_Caser_Caso-de-%C3%A9xito.jpg "caso de éxito Caser - mbudo") ### Proposal and solutions CRM  HubSpot was chosen as the best CRM and platform to fit the project. With a HubSpot Marketing Hub Pro subscription, the personalization and automation desired would be able to be achieved.  COMMUNITY To create an insurance-related online community in Spain, [Caser Expat Insurance](https://www.caserexpatinsurance.com/), a space of the Caser Seguros website, was born, and along with it, the [Typical Non Spanish](https://www.caserexpatinsurance.com/blog-typical-non-spanish) blog and social media channels.  SEO To make it easier for expats in Spain to find Caser content, we conducted a thorough site audit keyword research. All content was optimized for SEO. LEAD NURTURING & SCORING   To guide our leads naturally through the entire buying process, we developed segmented, automated email nurturing campaigns. To rank leads, lead scoring was configured based on online behaviors. AUTOMATION   To automate sales processes, notifications, and lead assignment, a series of HubSpot workflows were developed. Depending on the mix of language, location, and other characteristics of the user, leads are passed to specific sales agents. PAID MEDIA We developed paid ad campaigns on Google Ads and social media platforms. > "We have been working with mbudo for four years and the project has had positive results, thanks to the work and effort of the whole team. 100% recommended if you are thinking of implementing an inbound marketing strategy." Elsa Retamar Jiménez - Digital marketing specialist at Caser ### Results and impact As of year-end 2022, the Marketing strategy has produced these results since starting the project: 184% growth of the CRM database, with 36% being valid commercials leads. 973% growth in yearly blog visits. 180% growth in yearly landing page. Nearly 300% sales growth. ![Inbound Sales](https://mbudo.com/hubfs/Inbound%20Sales.png "Inbound Sales") The project has resulted in increased sales and turnover year after year, exceeding the annual marketing objectives without increasing the budget.    ###### Contact Us ## TELL US ABOUT YOUR PROJECT We listen to you. Leave us your contact information and we will contact you shortly. 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