Website design is a key element for the success of any business in the digital age, and having a platform that combines flexibility, power, and ease of use can make all the difference. HubSpot CMS has established itself as one of the leading tools in web development thanks to its integration with marketing tools, its focus on user experience, and its customisation capabilities.
Whether for large companies or startups, HubSpot CMS enables the creation of conversion-optimised websites with modern designs and advanced features that adapt to the needs of each project. Figma is an excellent tool for designing interfaces before implementing them in HubSpot. But beyond the technical capabilities, what truly stands out are the results that can be achieved by making the most of this platform.
In this article, we will explore five brilliant examples of web design implemented by mbudo on the HubSpot CMS. From the creativity and functionality of pages like Nordy.es to standout international cases, these examples showcase the platform’s potential and how it can transform the online experience of any business. If you’re looking for inspiration for your next web project, keep reading!
1. Nordy.es
Nordy.es is a clear example of how an energy sector company can use HubSpot CMS to create a website that combines aesthetics, functionality, and clear communication of corporate values.
Designed for an energy company committed to sustainability, this site stands out with its clean, modern approach, aligned with its message of transparency and efficiency.
Strengths of the design and user experience (UX):
- Attractive visual design: The site uses a soft colour palette and clear typography, which, combined with a minimalist design, conveys trust and professionalism. This approach aligns with Nordy's positioning as a company committed to simplicity and respect for the environment.
- Intuitive and structured navigation: The main menu is perfectly organised, offering quick access to the main sections: "Homes", "Businesses", "Self-consumption", and "Calculate your savings". This ensures a smooth experience for any user, regardless of their technical knowledge.
- Clear and accessible information: The tariffs and services are explained in a simple manner, accompanied by strategic calls to action such as "Sign Up". This facilitates understanding and strengthens the conversion of visitors into customers.
- Focus on sustainability: The site prominently highlights Nordy's commitment to 100% renewable energy and its collaborations with environmental initiatives, such as Save The Med, reinforcing its positioning as a company conscious of its social and environmental impact.
This project reflects our commitment to creating functional and optimised websites on HubSpot CMS, ensuring that the identity and values of each client are effectively communicated.
2. Ieteam.com
The website for ieteam.com is a platform designed to communicate professionalism and accessibility. This consulting firm, specialising in internationalisation, strategy, talent, and innovation, reflects its expertise through a clear and structured design.
Strengths of the design and user experience (UX):
- Clean and professional design: The site uses a sober colour palette and elegant typography, conveying seriousness and trust. The use of white space and a well-defined structure contributes to a pleasant navigation experience.
- Clear and structured navigation: The main menu is organised into sections such as "About Us", "Services", "Ecosystem", and "Tips & More", allowing users to easily find the information they are looking for. Additionally, the option to switch languages makes the site accessible to an international audience.
- Detailed presentation of services: Each service offered by ieteam, such as internationalisation, strategy, talent, and innovation, has its own dedicated section providing detailed descriptions and clear calls to action, inviting users to delve deeper into each area.
- Prominent global presence: The site highlights ieteam’s international offices and partner network in over twenty countries, reinforcing the company’s ability to operate globally and serve clients in various markets.
- Client testimonials and success stories: The inclusion of logos from recognised clients and testimonials adds credibility and demonstrates ieteam’s experience and success across various sectors.
This project is a clear example of how we implement effective solutions on HubSpot CMS, ensuring smooth navigation and a structure that enhances our clients’ strategies.
3. Codacy.com
The website for Codacy.com is a notable example of how to use HubSpot CMS to create a modern technological platform focused on code optimisation and analysis. With an emphasis on clarity, functionality, and visual dynamism, Codacy manages to capture the attention of its users, mainly development teams and technical managers.
Strengths of the design and user experience (UX):
- Modern and technological visual design: The site uses a dark colour palette combined with bright tones to highlight key elements, such as calls to action and interactive graphics. This design reflects the technical nature of the platform while maintaining a contemporary appeal.
- Optimised navigation with a supermenu: One of the most prominent features of the site is the supermenu in the header. While it includes several sections, its design is so clear and organised that it is easy to explore, even for a beginner user.
- Strategic use of animations: Animations are another strong point of the site’s design. They are used functionally, such as in the visualisation of metrics and interactive graphs, or as decorative elements to guide the user through the content. This approach not only brings fluidity to the navigation but also keeps the user engaged in each section.
- Clear explanations of the product and use cases: The site presents each product feature (such as code quality analysis, automated reviews, and reports) in a simple and direct manner. This is reinforced with graphics and videos that illustrate how Codacy integrates into the workflow of development teams.
- Focus on conversion: With prominent call-to-action buttons, the site is optimised to capture leads from any section. Additionally, the pricing page offers a clear structure and well-explained options that cater to different types of users.
The development of Codacy’s website on HubSpot CMS demonstrates how a technological platform can balance functionality and design without compromising the user experience. Our work on this project focused on ensuring smooth navigation and optimising the implementation of animations and dynamic filters, ensuring the site reflected the sophistication and efficiency of the product.
4. Shakersworks.com
On the Shakersworks.com website, they demonstrated how HubSpot CMS can be used to create a platform that connects businesses with teams of digital experts in an agile and efficient way.
Strengths of the design and user experience (UX):
- Attractive and modern design: The site uses a vibrant colour palette and clear typography that conveys energy and professionalism. The use of high-quality images and graphics complements the content and enhances the visual experience.
- Intuitive navigation with supermenu: The site features a supermenu in the header, which, despite including several sections such as "Companies", "Freelancers", "Product", "Resources", and "About Us", is easy to use thanks to its organised design. Subtle animations when interacting with the menu add dynamism without distracting the user.
- Clear presentation of services: Each type of service offered, whether for startups, businesses, or freelancers, is clearly outlined with detailed descriptions and calls to action inviting the user to delve deeper into each area.
- Highlighted testimonials and success stories: The inclusion of logos from recognised clients and testimonials adds credibility and demonstrates Shakers' experience and success across various sectors.
- Valuable resources for the community: The resources section offers blogs, guides, downloads, and reports that keep users informed about trends and the future of work, ways to grow their business, and much more.
Shakers needed a website that conveyed dynamism and flexibility, in line with its business model. Thanks to the implementation on HubSpot CMS, we achieved a platform that balances an attractive design with a clear structure and an intuitive experience. This project reflects our ability to adapt digital solutions to growing businesses seeking to connect with their audience effectively.
Conclusion
These four examples show how HubSpot CMS adapts to diverse needs, from energy companies to technological solutions and global consultancies. Its integration capabilities, customisation, and conversion optimisation make it an essential tool for businesses looking to stand out in the digital world.
Are you looking to develop a website that combines attractive design and advanced functionality? As HubSpot CMS experts, we can guide you through the entire process. Get in touch with us to explore how this all-in-one solution can enhance your business!