Optimize your Inbound Strategy with the latest features of the Content Hub

Today is an exciting day for the world of content marketing as HubSpot has launched its new Content Hub,  an all-in-one AI tool that's here to transform how we create and manage content. 

In this post, we're going to dive into the main features of this new module, and explain what it means for current HubSpot CMS and Marketing Hub users. 

HubSpot Content Hub: The future of content marketing is here

Are you familiar with the CMS Hub? If you're already a user, you'll be pleased to know that it has evolved into HubSpot's Content Hub, a much more comprehensive tool powered by AI. 

Content Hub is not just an upgrade, it's a giant leap in the world of content marketing.

With this new Hub, you obtain a centralized space for all your content marketing needs, specialized in optimizing your marketing strategies and maximizing your goals.

What makes the Content Hub so special?

Imagine having access to a platform that allows you to:

• Create and manage content for all the stages of the customer journey, from lead generation to retention. 
• Optimize content with the help of AI to ensure a greater impact on your target audience.
• Distribute Content on the right channels to reach the right audience at the right time.
• Measure the performance of your content and gain valuable insights to improve your strategies.

Discover the new features of the Content Hub

HubSpot's Content Hub doesn't only include functions from the CMS Hub, it also brings a variety of new tools to take your inbound strategy to the next level. Let's take a look at some of them:

Generate images with AI

Imagine being able to create unique images for your blog posts, landing pages, emails, and social media posts without leaving HubSpot. With the AI image generation tool in the Content Hub, this is now a reality!

How Does It Work?

It's very simple:

• Describe the image you're looking for: Use keywords to describe the image you need; the more detail you provide, the better the result will be.
• Select a style and format: Choose from a variety of predefined styles or create your own. You can also choose the image format (horizontal, vertical or square).
• Generate your custom image! HubSpot's AI will create a unique and personalized image in seconds.

Tranfom your blog articles into audio

How Does It Work?

• Create your blog post as usual.
• Activate the Blog Post Narration feature.
• Select a voice from the available options, or upload your own voice.
• Review and edit the narration if necessary.
• Publish your article with the added audio.

Translate your content to any language

Would you like your content to reach a global audience? With HubSpot Content Hub's AI translation tool, it's easier than ever!

How Does It Work?

• Select the content you want to translate: You can translate blog posts, landing pages, web pages, and more.
• Choose your language: HubSpot Content Hub offers translation into multiple languages.
• Let the AI take care of the rest: The tool uses DeepL technology, a leader in automatic translation, to generate accurate translations with contextual nuances.
• Publish your translated content: Once the translation is complete, you can publish it directly on your website or use it in your marketing campaigns.

Give your brand a voice

• Define your brand's voice: Describe the attributes that define your brand's voice, such as tone, style, and personality.
• Provide content examples: The AI will analyze examples of your existing content to gain a better understanding of your brand's voice.
• The AI helps you create content: Based on your defined tone, the AI can:
  
  - Edit your existing content: Suggest improvements to align your content with your brand's voice.
  
  - Create new content: Generate completely new content, such as blog posts, product descriptions, or video scripts, that capture the essence of your brand.

Maximize the reach of your content

Did you know you can make the most of every piece of content you create with HubSpot's Content Remix tool?

How Does It Work?

• Choose an original piece of content: It can be a blog post, a landing page, a video, or any other type of content.
• Select the format and channel: Content Remix allows you to convert your original content into different formats.
• Images: Create custom images for social media or blog posts.
• Ad text: Generate eye-catching ads for different advertising platforms.
• Emails: Transform your content into attractive and effective emails.
• Social media posts: create shareable posts for various social networks.
• Another blog post: Generate a new blog post from your existing content.
• Landing page: Create a specific landing page for your original content.
• Audio file: Convert your content into an audio file for podcasts or audiobooks.
• The AI takes care of the rest: Content Remix uses AI to adapt your content to the new format and channel, ensuring it maintains the same quality and message.

Launch your podcast to the world

Did you know you can create, host, and distribute your own podcast directly within HubSpot?

How Does It Work?

• Create a podcast show: Set up your podcast show with a title, description, and image.
• Record or upload your episodes: You can record your own audio episodes or use HubSpot's AI audio feature to generate episodes from text.
• Edit and optimize your audio: Add music, intros, and outros, and edit your audio to sound the best it can.
• Publish your podcast: Distribute your podcast to major streaming platforms like Apple Podcasts, Spotify, and Google Podcasts.
• Analyze your performance: Measure your podcast's performance with detailed listener, download, and engagement analytics.
  
  

Are you Ready to Transform Your Content Marketing Strategy?

HubSpot Content Hub is the ideal solution for businesses of all sizes looking to create high-quality content that drives results.

This is just the beginning of what you can do with Content Hub. To learn more, we recommend continuing to explore our blog. If you have questions about this setup or need help with anything related to HubSpot, don't hesitate to contact us.