30 Advantages of HubSpot as a CRM

Are you considering which CRM is best for your company? Let us tell you about the safest bet: HubSpot.

HubSpot is an intelligent CRM focused on delivering value to customers. With this tool, you can integrate all parts of your business into a single space and optimize your marketing, sales, and customer service efforts.

From personalizing customer interactions to automating processes, HubSpot is not just a CRM software; it's a comprehensive solution that encompasses marketing, sales, services, and CMS, all in one place.

In this blog, we will show you the 30 advantages that HubSpot offers as a CRM. Keep reading to learn more!

1.    All in one

One of HubSpot's main advantages lies in its unique all-in-one aspect. HubSpot's CRM is software that features advanced marketing, sales, services, and CMS functionality, connecting different areas of your company in one single platform.

HubSpot provides ease and efficiency in managing data by unifying all information collected through various sources, avoiding data duplication.

2.    Collaboration between departments

One of HubSpot's most notable advantages is its ability to optimize processes between different departments. Each team/user can record every interaction they have with customers, in addition to having access to the relevant information and data allowing them to have a comprehensive view of the project at all times. These notes, data, and history allow your team to deliver a complete and informed service to your customers.

3.    Organization 

By using this CRM, you will likely perceive the organization and efficiency it provides. Every aspect and action taken will be recorded in its corresponding section with its corresponding metric, leading to a more efficient dynamic.

4.   Inbound Method

HubSpot provides tools for implementing an Inbound strategy, one of the most efficient strategies for attracting and providing value to your customers. This non-intrusive approach seeks to create connections with potential customers and establish long-term relationships.

5.    Simple and effective communication

With HubSpot, you can communicate with your customers very easily. You can craft email communications and automatically track their performance. You can also contact them via phone calls and transcribe all the information.

6.   Web integration: metrics and user tracking

This feature is a great advantage as you can connect your domain to HubSpot, track your users' activity on the website, and receive notifications about this activity.

For its implementation, HubSpot will provide you with a tracking code to monitor various metrics, which you can choose, from your website. Another interesting factor is that when you connect your domain to HubSpot, the contacts collected through forms will be automatically registered on the platform.

7.    Integration with Social Media 

Similar to the previous case, the ability to integrate your social media with HubSpot will provide you with useful information about the performance of your networks, and you can detect certain patterns in your customers' profiles, as well as collect valuable information from users obtained through paid campaigns.

8.    Integration with other platforms

Among the various advantages of HubSpot, its ability to integrate with other platforms stands out. This tool can be integrated with platforms such as Salesforce, Zoho, or Zapier, further expanding its reach. HubSpot has an extensive marketplace of native integrations that facilitate operations, in addition to any integration via API.

9.    Customization

In line with the Inbound strategy, HubSpot encourages and facilitates the customization of your content through personalization tokens, properties, workflows, and much more. These small details are essential when it comes to offering added value to customers.

10.    Custom modules

In the design admin, you can create custom modules to add unique touches to your blog, web pages, or emails. You can read more about this module customization here.

11.    Visual and intuitive management

For users who rely on visual cues, HubSpot is the perfect tool. Its simple and intuitive structure makes using this CRM much more comfortable. Additionally, all data about your operations will have a very straightforward representation.

12.    Automation 

Automation is an essential process in an Inbound Marketing strategy. It increases team efficiency by eliminating manual and repetitive tasks and promoting marketing messages to customers. This automation can be implemented in email campaigns, forms, emails, tickets, registrations, and much more.

13.    Automatically registers sales activity

Related to the automation previously mentioned is the automatic recording of all interactions a user has with a client. This log is very useful for maintaining proper tracking of each sales operation.

14.  AI Assistance 

As in many other cases, Artificial Intelligence is an increasingly relevant aspect of HubSpot. Now, with various AI functions, you will work smarter and more efficiently.

15.    Lead Scoring

Lead Scoring is essential for identifying which stage of the lifecycle your leads are in. For this purpose, HubSpot offers a scoring method in which you can classify your leads according to certain properties and assigned scores. This method is a way to get an idea of how many potential customers are going through the conversion funnel. 

16.   Contact segmentation

Segmentation is essential for understanding the audiences you are targeting and how to do it. In HubSpot, you can create your buyer persona, use lists, and nurture your contacts to promote the segmentation process.

17.    Identify which lifecycle stage your buyer personas are in

In addition to defining your buyer persona, you can identify which stage of the lifecycle they are in (opportunity, MQL, SQL, customer, etc.), and tailor your marketing strategy according to each of their needs.

18.    Custom Reports

This HubSpot feature is very useful for quickly accessing important information about your business activity. You can create customized dashboards by adding the most relevant reports. This tool is essential for visual and effective tracking. 

19.   ROI Report

Discover how profitable your marketing efforts are through the annual ROI report and reach your maximum potential.

20.    Marketing contacts vs non-marketing contacts 

Only pay for relevant contacts. In HubSpot, you should add the customers you want to contact by email as marketing contacts, but you can also store "non-marketing contacts" in your database for free.

21.    Automatically update customer information through forms

Through forms, you can collect very relevant information from your customers. You can also create segmentation lists in HubSpot so that all contacts that come in through a form are collected in a specific list.

22.    SEO

SEO is a fundamental aspect if you want to optimize the traffic and reach of your content. HubSpot has several tools, such as pillar pages and topic cluster structures, exclusively to help you optimize your search ranking and track its progress.

23.   Languages/international level

HubSpot is present in more than 120 countries and therefore has a fairly extensive language configuration availability. This does not mean that HubSpot will automatically translate your content from one language to another, but you can configure your content in a language so that notifications, messages, or technical support appear in the set language. This functionality can be very interesting for companies with international reach.

24.    Scalability

HubSpot offers various subscription types according to each company's needs. This is a favorable aspect because as your business grows, it will be supported by this CRM platform, with different options for each stage.

25.    Assistance

HubSpot has a 24-hour support service that you can contact at any time for assistance. You can contact the team by email, phone, or through a ticket and they will respond almost immediately. Additionally, in the HubSpot Community, you can find queries and advice on similar situations.

26.    Training 

A very important aspect to highlight is the access to constant learning provided by this platform. Whether through its free courses in HubSpot Academy or through its articles in the HubSpot Knowledge Base, you will have access to all the necessary information to use the platform and implement your Inbound strategy most efficiently.

27.    Platform Update

HubSpot is a platform that is constantly evolving. This CRM is continuously updated, and HubSpot provides monthly presentations and a News Page where they inform about all changes and updates to the software.

28.   HubSpot Community

Through the HubSpot Community, users can support each other and highlight aspects to improve on the platform.

29.    Connect from your mobile

The HubSpot mobile app allows you to stay connected and be able to interact with your customers at all times from any point. If you are someone who is constantly on the move, don't miss the opportunity to have constant access to your CRM.

30. HubSpot Partner Ecosystems

This ecosystem is designed for agencies and service providers looking to collaborate with HubSpot, specialize in the software, and deliver customer-oriented service. At mbudo, we are part of this ecosystem, being a HubSpot Diamond Partner and specialists in the Inbound methodology.

In summary, HubSpot stands out as a comprehensive CRM solution that goes beyond simply managing contacts and sales. These 30 advantages of HubSpot as a CRM highlight its versatility and effectiveness. At mbudo, we are a HubSpot Diamond Partner agency, for any questions or queries, don't hesitate to contact us.