Barack Obama and Jane Goodall, at the same event...What more could you ask for? HubSpot's annual INBOUND conference in Boston brought together again the top experts in marketing, sales and customer service, alongside world-renowned public figures and thousands of attendees from across the globe.
The mbudo team had the pleasure of attending this amazing inbound marketing event to learn from industry experts, partners, and HubSpot users around the world. mbudo is a HubSpot Diamond Partner, and we are always looking to improve our inbound expertise. Our top 4 conference highlights included:
For a more in-depth look at all of the learnings we acquired during INBOUND 2022, which defines existing and future functionalities of the HubSpot ecosystem, keep reading below. We discuss product features, strategy, and some truly inspirational ideas that we had the pleasure of being part of:
In the opening spotlight talk, Yamini Rangan (CEO of HubSpot), and Darmesh Shah, (co-founder and CTO) welcomed us to the event discussing the challenges of connecting with customers, new features in the various Hubs, and how creating community is one of the challenges of today's society.
Steph Cuthbertson, (HubSpot's Chief Product Officer) introduced us to HubSpot's new features that help us offer a more flexible customer experience by connecting information, pipelines, and above all, customers and people. Watch the video below to learn all the little details!
Source: HubSpot
In this session from Tusar Barik, Marketing Director at Linkedin, we discovered how creativity is an essential aspect in B2B marketing and how companies like HubSpot exploit creativity to sell very specific products and services. Despite what many people think, B2B marketing can generate emotional connections with the public, just like B2C. Key insights were:
In this workshop, Taylor Corrado and Chris Lavigne from the Wistia team, showed how video marketing can help us throughout the entire customer lifecycle, explaining which types of videos we can use depending on the phase the user is in. This helps to differentiate us from other companies, connect with the audience, and make the brand much more human.
During the session, we put our skills to the test and got to carry out the implementation and recording of a marketing video from script to production!
In a world marked by algorithms, where it is increasingly difficult to position ourselves in social networks, Neil Patel, New York Times bestselling author and digital marketing guru, helped us understand algorithms and revealed some of the keys to succeeding organically online:
In this session, Frank Loughan, Dilo Wijesuriya, and Kari Fairbanks from ARC Document Solutions explained their internal process and case study for migrating their CRM to HubSpot from Salesforce, (which they had been using for more than 10 years!) They shared key learnings, improvements in business processes, and their overall satisfaction in the outcome.
David Mattson, CEO of Sandler, explained the 5 keys to success for sales managers. This is an urgent need because 43% of sales managers do not receive specific training in their position. Sales managers should be working on:
Amanda Holmes, CEO of Chef Holmes International, presented her experience on the best way to increase sales in the short term:
Jagadish Bandhole, CEO and co-founder of Mobileforce Software, presented his solution for customizing and automating quotes in HubSpot. Among other things, Mobileforce's integration with HubSpot allows you to generate different price lists based on business properties (dynamic pricing), create product groups, apply variations to products in terms of sizes or features, and, of course, automate the creation of quotes.
Moreover, in this talk, we were able to explore the functionalities first hand, since we did a real-time demo, installing the integration within our own CRM to be able to see everything related to quotes in depth.
In this session, led by Catie Moynihan (App Partner Manager at HubSpot) and Eric Brenner (GTM Specialist at HubSpot), five tools were presented that complement the functionality of HubSpot's service module, Service Hub:
Jay Schwedelson, founder and CEO of Subjectline.com told us the story of his professional career, from his beginnings at Outcome Media, to the founding of Subjectline.com, a web platform that allows you to assign a score to the subjects of marketing emails in order to develop the best strategy.
In this talk, full of motivational messages, he explained the best lesson he learned along his entrepreneurial journey:
"Differentiation is one of the key points when it comes to developing a strategy; if they don't know you for something, they don't know you at all". Jay Schwedelson
In this session, Dannie Herzberg, partner at Sequoia Capital, interviewed Brian Hallingan, co-founder of HubSpot. Brian shared with the audience personal anecdotes related to his leadership within HubSpot over the years.
He highlighted the moment when they decided to transform the Hubspot product and turn it into a full CRM, despite the existing competition in the market, and how he convinced the team to follow that path. HubSpot's CRM is currently one of the highest rated inbound marketing platforms in the market.
Source: HubSpot
Dharmesh Shah, CTO and co-founder of HubSpot, in conversation with Sam Parr, Host at My First Million, reflected on the sense of community and how important it is for individuals to feel like part of a group where we are valued and where our interests are shared.
We must always be very focused on something specific, whether it is our career, our new hobby, our friends or a new sport..., because this is the way to grow and be better at whatever challenge we set for ourselves. Darmesh Shah
Over the 4 days of INBOUND 2022, these were our top moments and learning. To discover new products presented by HubSpot, you can check a preview on their website: hubspot.com/new. Do not hesitate to contact mbudo for more information on HubSpot and Inbound Marketing.