AprilVets
AprilVets is a Canada-based group of veterinary clinics that offer a fresh approach to pet healthcare. Their business model blends modern technology, personalized service, and professional expertise to deliver high-quality care. With a focus on sustainable growth and a clear vision, AprilVets is committed to efficient processes and meticulous attention to detail at every one of their locations.
Industry: Veterinary Healthcare
Company size: 20-50 employees
Use case: HubSpot Onboarding, Web Design and Development, Paid Media
Products: Marketing Hub Pro
Challenges & Objectives
The main objective of this project was to centralize the management of all clinics within a single CRM system, consolidating reports, databases, and communications of each clinic into one organized platform.
To do so, we implemented HubSpot's Marketing Hub, integrating lead acquisition channels, social media platforms, and a cohesive digital strategy. We also developed a new website aimed at capturing and converting leads.
The biggest challenge in this project was replicating HubSpot’s processes for every new clinic that AprilVets progressively opened. To overcome this, we implemented the following:
- Developed a standardized and scalable HubSpot onboarding process designed to accommodate the unique needs of each independently operated clinic. This allowed us to efficiently onboard future clinics as the network grew.
- We separated each clinic’s activities and databases within the CRM, enabling precise tracking and individual performance analysis.
- Customized all materials and marketing campaigns for each clinic.
Solution
At mbudo, we had the opportunity to support AprilVets from the very beginning of their CRM journey. This allowed us to define initial processes and implement streamlined, scalable management through HubSpot.
To address the different challenges of the project, we developed the following solutions:
-
A standardized onboarding methodology was designed for each clinic, outlining a step-by-step approach to ensure consistent and streamlined HubSpot implementation for across all locations.
- All marketing materials were customized to reflect each clinic’s identity (logo, location, etc.) and organized in dedicated folders within HubSpot for easy access. We also created active lists to automatically segment leads by clinic.
-
Using a multisite WordPress setup, we efficiently replicated the structure and design of each clinic’s website, adapting specific details for each location. Social media and paid media campaigns were segmented by the location of each clinic.
"mbudo is a wonderful partner to work with for all things HubSpot. I had worked with them in the past and had a great experience so I went right back to them when looking to onboard a CRM and marketing platform. Our onboarding team this time around was just as thorough and maintained a high level to detail. We weren't always easy to work with since we were still creating all of our marketing material and finalizing our digital platforms, but Mary and the team were patient and make sure we were 100% satisfied with the implementation before moving on. Thank you!" Dirksen, C. - Aprivets
Results and Impact
At mbudo we successfully launched several of AprilVets' clinics with digitized key processes that enhanced both operational efficiency and the impact of marketing campaigns.
The opening of each new clinic represents an opportunity for mbudo and the AprilVets team to further refine processes, improve responsiveness, and ensure a positive client experience.
At mbudo, we continue to work closely with Aprilvets, optimizing their implementation processes and supporting the ongoing improvement of their main business KPIs.
Contáctanos
CUÉNTANOS
SOBRE TU PROYECTO
Te escuchamos. Déjanos tus datos y te contactaremos en breve.