--- title: Marketing Automation description: Power and optimize your inbound marketing strategy by automating your processes and tasks. image: https://mbudo.com/hubfs/Marketing%20Automation.jpg --- [![Logotipo mbudo](https://mbudo.com/hubfs/Logotipo%20mbudo.svg "Logotipo mbudo")](https://mbudo.com) - [HOME](https://mbudo.com/en/) - SERVICES - [Inbound Sales/CRM](https://mbudo.com/en/inbound-sales-crm) - [Inbound Marketing](https://mbudo.com/en/inbound-strategy) - [Customer Experience](https://mbudo.com/en/service-customer-experience) - [Content Marketing](https://mbudo.com/en/content-marketing) - [Marketing Automation](https://mbudo.com/en/marketing-automation) - [Web Development](https://mbudo.com/en/hubspot-cms-web-development) - HUBSPOT - [HubSpot Partner Agency](https://mbudo.com/en/hubspot-partner-agency) - [HubSpot Onboarding](https://mbudo.com/en/hubspot-onboarding) - ABOUT MBUDO - [Our Company](https://mbudo.com/en/about-us) - [Case Studies](https://mbudo.com/en/case-study-mbudo) - [BLOG](https://mbudo.com/en/blog) - [RESOURCES](https://mbudo.com/en/resources) - [CONTACT](https://mbudo.com/en/contact-us) ![close icon](https://mbudo.com/hubfs/mbudo_2022/images/+.png) ![language icon](https://mbudo.com/hubfs/Mundo-Idioma.svg) ![hamburger](https://mbudo.com/hubfs/mbudo_2022/images/Men%C3%BA.svg) - [English](https://mbudo.com/en/marketing-automation) - [Español](https://mbudo.com/es/automatizacion-de-marketing-digital) - [Português](https://mbudo.com/pt/marketing-automation) English # MARKETING AUTOMATION Power and optimize your Inbound Marketing strategy by automating your processes and tasks.  [![Flecha scroll](https://mbudo.com/hs-fs/hubfs/Flecha%20scroll.webp?width=30&height=145&name=Flecha%20scroll.webp)](https://mbudo.com/en/marketing-automation#twocolumn) ![Icono - Marketing Automation\_2](https://mbudo.com/hubfs/Icono%20-%20Marketing%20Automation_2.svg) ![Mockup5](https://mbudo.com/hs-fs/hubfs/Mockup5.webp?width=900&height=558&name=Mockup5.webp) ## How can we help you? We have the best marketing automation tool on the market: HubSpot. It's a unique platform that allows you to automate your customer journey.    By capturing and analyzing data, we build segmented marketing campaigns aligned with your business strategy.   We elaborate automation strategy for lead acquisition, communication, and nurturing, and customer lifecycle definition. ## HOW WE DO IT 01 **Definition of automation tactics and implementation in HubSpot**: We analyze audience behavior and define specific contact triggers. Automated emails, workflows, sales sequences; HubSpot offers us the best automation tools and at mbudo we implement them. 02 **Chatflows and lead scoring configuration:** We create customized and effective chatflows developed directly in HubSpot. Through lead scoring, we detect audience behaviors and create segmented campaigns. 03 **Constant optimization and reporting:** We generate customized reports for each project. Continuous analysis and optimization help us reach goals.  04 **Customized training:** Every project is different. Every customer is different. Our training is always customized according to the needs of the project and user profiles. ![mbudo](https://mbudo.com/hs-fs/hubfs/mbudo.webp?width=423&height=423&name=mbudo.webp) ## HOW DOES THE IMPLEMENTATION WORK? We start with an initial kick-off meeting with all the stakeholders involved in the automation strategy definition. We establish a project timeline together with the customer and set up weekly follow-up meetings.     Within 4 to 8 weeks - depending on the complexity of the project - we get it up and running in HubSpot. ![Group 14](https://mbudo.com/hubfs/mbudo_2022/images/Group%2014.svg) ###### DO YOU HAVE ANY DOUBTS? ## FAQ #### Why choose HubSpot as your automation tool? As of today, HubSpot is the most complete and flexible tool for automating your marketing, sales and service processes. #### Some examples of automation with HubSpot? Database segmentation, marketing email automation, forms, task automation, status updates in business pipelines, and ticket creation, among others. #### What is customer lifecycle automation? It consists in automating certain messages to your leads using different parameters, including their current lifecycle stage.    This way, you can personalize communications with every single contact in a large database.    You can automate welcome messages, Sales promotions, renewal campaigns, and basically any message you need to address to your audience.   ## OUR SERVICES Every project is different, every client is unique.  We want to be part of your team, focused on growing your business with Inbound strategies and customized solutions. ###### [![Inbound Sales / CRM](https://mbudo.com/hubfs/Icono%20-%20Sales_2.svg) INBOUND SALES / CRM We perform a tailor-made CRM implementation in HubSpot to structure your Sales activities.](https://mbudo.com/en/inbound-sales-crm) ###### [![Inbound Marketing](https://mbudo.com/hubfs/Icono%20-%20Inbound%20Marketing.svg) INBOUND MARKETING We focus on highly-quality lead generation, content creation, and automation.](https://mbudo.com/en/inbound-strategy) ###### [![HubSpot](https://mbudo.com/hubfs/Icono-1.svg) HUBSPOT We provide a comprehensive service for HubSpot: from onboarding to production and management.](https://mbudo.com/en/hubspot-partner-agency) ###### [![Customer Experience](https://mbudo.com/hubfs/Icono%20Atenci%C3%B3n%20al%20cliente5.svg) CUSTOMER EXPERIENCE We use a customer-centric Inbound Marketing methodology for a frictionless customer experience.](https://mbudo.com/en/service-customer-experience) ###### [![Content Marketing](https://mbudo.com/hubfs/Content%20Marketing%20-%202_1-1.svg) CONTENT MARKETING We prepare valuable content and campaigns, adapted to your sector and Buyer Persona.](https://mbudo.com/en/content-marketing) ###### [![Web Development](https://mbudo.com/hubfs/Web%20Development_3%201-1.svg) WEB DEVELOPMENT We create websites where design and content revolve around the user experience and generating value.](https://mbudo.com/en/hubspot-cms-web-development) ###### Contact us ## TELL US ABOUT YOUR PROJECT We will contact you shortly to hear from you and let you know how we can help. [![logo mbudo](https://mbudo.com/hs-fs/hubfs/mbudo_2022/images/Logotipo%20mbudo%20(1).png?width=157&height=33&name=Logotipo%20mbudo%20(1).png "logo mbudo")](https://mbudo.com) Paseo de la Castellana, 91 - 28046 Madrid - Spain [+34 91 078 58 02](tel:+34%2091%20078%2058%2002) [info@mbudo.com](mailto:info@mbudo.com) Rua Afonso Praça, nº 30 – 7º e 8º Pisos 1495-061 Lisbon [+35 1 211 215 000](tel:+35%201%20211%20215%20000) [info@mbudo.com](mailto:info@mbudo.com) [![SolutionPartnerTierBadges\_FINAL\_DIAMOND\_CREAM-1](https://mbudo.com/hs-fs/hubfs/SolutionPartnerTierBadges_FINAL_DIAMOND_CREAM-1.png?width=140&height=139&name=SolutionPartnerTierBadges_FINAL_DIAMOND_CREAM-1.png)](https://ecosystem.hubspot.com/marketplace/solutions/mbudo) - [HOME](https://mbudo.com/en/) - [SERVICES](https://mbudo.com/en/inbound-strategy) - [HUBSPOT](https://mbudo.com/en/hubspot-partner-agency) - [ABOUT US](https://mbudo.com/en/about-us) - [RESOURCES](https://mbudo.com/en/resources) - [CONTACT](https://mbudo.com/en/contact-us) ![white language icon](https://mbudo.com/hubfs/Mundo-Idioma%20(1).svg) ###### SUBSCRIBE TO MBUDO NEWSLETTER ###### OUR LATEST BLOGPOSTS [Intelligent automation in HubSpot CRM: what you can and can’t do with AI](https://mbudo.com/en/blog/intelligent-automation-in-hubspot-crm-what-you-can-and-cant-do-with-ai) *03/09/2026* [AI in Customer Service: Chatbots and Automation in HubSpot](https://mbudo.com/en/blog/ai-in-customer-service-chatbots-and-automation-in-hubspot) *03/06/2026* © Copyright mbudo 2026 | All Rights Reserved [Privacy Policy](https://mbudo.com/en/privacy-policy)  /  [Cookies Policy](https://mbudo.com/en/cookie-policy) - [English](https://mbudo.com/en/marketing-automation) - [Español](https://mbudo.com/es/automatizacion-de-marketing-digital) - [Português](https://mbudo.com/pt/marketing-automation) English