Volvo - Battinver
Marketing Digital Strategy in the automotive sector
Battinver is an official Volvo dealership in Madrid with more than 30 years of experience. Founded in 1988, Battinver has established itself as one of the leading Volvo distributors in the Community of Madrid, standing out for its commitment to innovation, customer service, and leadership in the premium automotive sector.
Industry: Automotive
Company size: 51–200 employees
Case study: Onboarding and retainer of digital marketing services, web development, SEO, SEM and CRM.
Products: HubSpot Marketing Hub
Challenges for Volvo Battinver
Battinver faced the challenge of increasing its online visibility and strengthening its position as a benchmark official Volvo dealership in Madrid. In a highly competitive sector, it was essential to:-
Increase brand awareness among potential customers looking for new and used vehicles, as well as after-sales services.
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Generate qualified traffic to its website and physical dealerships.
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Nurture and qualify its contact database, guiding leads progressively throughout their purchasing journey.
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Boost sales and customer loyalty through personalised experiences and exclusive events.
Solution: CRM and Digital Marketing Strategy
To address these challenges, a comprehensive digital marketing strategy was implemented, combining technology, content, and multichannel campaigns:
- CRM: HubSpot as the central hub
HubSpot was selected as the most suitable CRM to unify database management, process automation, and performance measurement across all activities. - SEO: organic positioning
Ongoing SEO optimisation work was carried out, including the creation of specific content focused on strategic keywords related to the purchase of Volvo vehicles, promotions, and after-sales services.
- Paid media: advertising campaigns
Advertising campaigns were developed on Google Ads and social media with the aim of reaching the different stages of the purchasing funnel, from brand awareness to the acquisition of sales-ready leads. - In-person events
Battinver’s participation in various events and motor shows was organised and communicated, featuring exclusive offers and promotions. - Multichannel content
Valuable content tailored to each segment was created and distributed: newsletters, blog articles, social media posts, and specific creatives for paid campaigns.
"Their inbound marketing expertise has become a clear competitive advantage for Mbudo, which encourages us to entrust them with the development of our digital marketing strategy. A strategy built on multichannel digital distribution of high-quality, high value-added content for our customers, tailored to the different stages of the purchasing decision funnel. Without a doubt, Mbudo is a winning choice for boosting your brand’s digital visibility and converting it into sales." Ricardo Castañeda - Marketing Director at Battinver
Results
Some of the results achieved thanks to the implementation of a comprehensive digital marketing strategy were:
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An average annual increase of 31.34% in contacts in the database between January 2024 and January 2025. Likewise, during the first half of this year, there was a growth of 9.05%, consolidating a sustained upward trend.
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Increase in social media followers: In the first half of 2025, Battinver’s social media channels are experiencing significant growth, positioning us as a benchmark among Volvo dealerships. LinkedIn, our main focus, reflects this expansion with a 13.45% increase in followers so far this year.
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The average email marketing open rate over the past year was 23.92%. In the first half of 2025, the rate stood at 21.33%, remaining within strong performance levels.
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The average email CTR over the past year reached 17.48%. In the first half of 2025, this figure rose to 19.26%, surpassing the results from the same period the previous year.
Impact
The digital strategy implemented has enabled Battinver to consolidate its position as a benchmark Volvo dealership in Madrid, strengthening its online presence in a way that aligns with its value proposition.
The combination of personalised content, automation, and multichannel campaigns has optimised the customer experience and boosted the generation of qualified leads throughout the entire conversion funnel. All of this has promoted greater alignment between the marketing and sales teams, working with a shared focus: attracting, converting, and retaining customers in a highly competitive environment.
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