All of us engaged with the Marketing world nowadays ask ourselves how to make our Email Marketing campaigns much more effective. I'm going to give you 5 good tips:
1. Think about the fundamentals
The main thing is knowing what you're going to send and who you're going to send it to. It should fit. You have to make sure that you choose the right audience for your mailings. The time of sending everything to everyone is over. Segment and personalize everything you can. Do you know your Buyer Personas?
2. Make it attractive from the beginning
If you have done your segmentation correctly, you know your potential customers well and you have customized and achieved a lot already. Knock on the door with an attractive "Subject" and "From" that do not pull back. Forget endless subject lines and think of what specific part of the message your audience will like the most. Choose a real name as a sender since readers usually prefer to talk to real people. Discover best practices for writing email subject lines.
3. The marketing email message itself
Make your message clear and impressive; in two seconds the viewer should know what you want to say...visually-appealing content is the strongest, but of course, it's not always that easy. If you need to write a long text, the first paragraph has to invite the viewer to continue reading; try using short paragraphs, bullet points, and lists. Make it as easy as possible for the reader... you don't have much time to impress them!
4. Include a Call-to-Action
Always. It should always be clear what you want your readers to do next. Where the reader has to click, buy, register, when exactly the event will happen, what is the date to keep in mind... The call-to-action (CTA) should be simple but eye-catching, elegant but persuasive... You are one step away from achieving your goal, so you cannot spoil it now.
5. Always measuring your marketing emails
With a couple of key metrics, you will know where you have failed and where you have been successful. If the Open Rates are low, take a look at the lists, the subject, and the sender. If the Click Through Rate (CTR) is low, investigate the content and call-to-actions. If you want more details, you will have to look at the unsubscribers, the conversions, what happened on the landings pages. And the saying goes, "if you like it, tell everyone and if you don't like it, tell me about it!"
Email Marketing is a huge part of your content strategy, and the easiest way to integrate everything is to do Email Marketing in HubSpot. Discover more about HubSpot and your options for email strategy by contacting mbudo!
David Romero
David has more than 20 years of experience directing Marketing teams in national and multinational companies. He has over 10 years of experience implementing Inbound Marketing strategies with a commercial focus for B2B companies. His motto is: always be learning.