--- title: Advice for companies undergoing digital transformation description: In this post, David Romero, founder of mbudo, offers advice for companies undergoing digital transformation, and it all starts with a change of mindset. image: https://mbudo.com/hubfs/mbudo%20-%202019/BLOG/cellphone-communication-device-594452.jpg --- [![Logotipo mbudo](https://mbudo.com/hubfs/Logotipo%20mbudo.svg "Logotipo mbudo")](https://mbudo.com) - [HOME](https://mbudo.com/en/) - SERVICES - [Inbound Sales/CRM](https://mbudo.com/en/inbound-sales-crm) - [Inbound Marketing](https://mbudo.com/en/inbound-strategy) - [Customer Experience](https://mbudo.com/en/service-customer-experience) - [Content Marketing](https://mbudo.com/en/content-marketing) - [Marketing Automation](https://mbudo.com/en/marketing-automation) - [Web Development](https://mbudo.com/en/hubspot-cms-web-development) - HUBSPOT - [HubSpot Partner Agency](https://mbudo.com/en/hubspot-partner-agency) - [HubSpot Onboarding](https://mbudo.com/en/hubspot-onboarding) - ABOUT MBUDO - [Our Company](https://mbudo.com/en/about-us) - [Case Studies](https://mbudo.com/en/case-study-mbudo) - [BLOG](https://mbudo.com/en/blog) - [RESOURCES](https://mbudo.com/en/resources) - [CONTACT](https://mbudo.com/en/contact-us) ![close icon](https://mbudo.com/hubfs/mbudo_2022/images/+.png) ![language icon](https://mbudo.com/hubfs/Mundo-Idioma.svg) ![hamburger](https://mbudo.com/hubfs/mbudo_2022/images/Men%C3%BA.svg) # Advice for companies undergoing digital transformation [![Flecha scroll-1](https://mbudo.com/hs-fs/hubfs/mbudo_2022/images/Flecha%20scroll-1.png?width=30&height=85&name=Flecha%20scroll-1.png)](https://mbudo.com/en/blog/advice-for-companies-undergoing-digital-transformation#blogseclink) [mailto:info@example.com?&subject=&cc=&bcc=&body=https://mbudo.com/en/blog/advice-for-companies-undergoing-digital-transformation](mailto:info@example.com?&subject=&cc=&bcc=&body=https://mbudo.com/en/blog/advice-for-companies-undergoing-digital-transformation) 15/05/2023 David Romero [Strategy](https://mbudo.com/en/blog/tag/strategy) ![companies undergoing digital transformation of digital tools](https://mbudo.com/hubfs/mbudo%20-%202019/BLOG/cellphone-communication-device-594452.jpg) You've probably heard the buzzword *Digital Transformation* for quite a few years now. But that doesn't stop it from being any less important and necessary in these times, especially with so many **companies undergoing digital transformation. ** In the rest of this article, I will share the different approaches to digitisation in business, and how my Inbound Marketing agency, [mbudo](https://www.mbudo.com/inbound-marketing-agency-madrid), has approached digital transformation differently.  ## Different approaches to digital transformation It's curious the different approaches that we're seeing today in this type of process: ![alexandre-debieve-FO7JIlwjOtU-unsplash](https://mbudo.com/hs-fs/hubfs/mbudo%20-%202019/BLOG/alexandre-debieve-FO7JIlwjOtU-unsplash.jpg?width=400&name=alexandre-debieve-FO7JIlwjOtU-unsplash.jpg)There are organizations that do digital transformation from a purely technological point of view, putting IT management at the forefront. Many others focus on a simple modernization of processes, where the technological component also carries a great weight. Another tendency is the creation of a Chief Transformation Officer, who usually transforms with more will than success. There are many ways to face the digitalization challenge, but the one that has always attracted me the most is the one that's based in people. Modernizing a software, web page, or work processes shouldn't be merely business-as-usual. Change the mindset of people and provide them with a better work environment, now that is a challenge and a real transformation. ## Mbudo's approach to digital transformation **At mbudo we bet on people**. We believe that they are the fundamental key to companies undergoing digital transformation. ![javier-allegue-barros-i5Kx0P8A0d4-unsplash](https://mbudo.com/hs-fs/hubfs/mbudo%20-%202019/BLOG/javier-allegue-barros-i5Kx0P8A0d4-unsplash.jpeg?width=400&name=javier-allegue-barros-i5Kx0P8A0d4-unsplash.jpeg)They are our spokespeople and brand ambassadors on social networks, and because of this, they must have all resources and information available to them, and be prepared to use it all. This applies to every single team member, from the person in charge of reception to the CEO, and throughout the entire Marketing and Sales teams. Digital transformation is all about immersing the company in the 21st century, and more specifically, the present year. Bringing your company online - with a website, blog, social networks, etc. - involves all employees. There is nothing that generates more involvement or engagement in people than to involve them in your business strategy. And this translates into improvements in work environment, in productivity, and of course, in sales. The whole company sells, and those who feel at home in their company sell better. At the [mbudo Inbound Marketing Agency in Madrid](https://mbudo.com/en/inbound-marketing-agency-madrid) rather than "digital transformation", we call it "connected business". If you want to know how we can help you with transformation, [Marketing Strategy](https://www.mbudo.com/ultimate-guide-to-inbound-marketing-tactics), and maximizing your Marketing investment, don't hesitate to [contact us](https://www.mbudo.com/contact_us).    [![New call-to-action](https://no-cache.hubspot.com/cta/default/2846720/1d91c0fd-1e7a-40d6-aaa1-f4bb8e50e3a4.png)](https://cta-redirect.hubspot.com/cta/redirect/2846720/1d91c0fd-1e7a-40d6-aaa1-f4bb8e50e3a4) ![David Romero](https://mbudo.com/hs-fs/hubfs/Equipo/David.jpg?width=150&name=David.jpg) #### David Romero David has more than 20 years of experience directing Marketing teams in national and multinational companies. He has over 10 years of experience implementing Inbound Marketing strategies with a commercial focus for B2B companies. His motto is: always be learning. ###### It may interest you ## LATEST BLOG POSTS ### [Intelligent automation in HubSpot CRM: what you can and can’t do with AI](https://mbudo.com/en/blog/intelligent-automation-in-hubspot-crm-what-you-can-and-cant-do-with-ai) 18/06/2026 [Ana Botija Loaísa](https://mbudo.com/en/blog/author/ana-botija) [HubSpot](https://mbudo.com/en/blog/tag/hubspot) [AI](https://mbudo.com/en/blog/tag/ai) ### [AI in Customer Service: Chatbots and Automation in HubSpot](https://mbudo.com/en/blog/ai-in-customer-service-chatbots-and-automation-in-hubspot) 03/06/2026 [Andrea Barceló Cano](https://mbudo.com/en/blog/author/andrea-barceló-cano) [HubSpot](https://mbudo.com/en/blog/tag/hubspot) [AI](https://mbudo.com/en/blog/tag/ai) ### [HubSpot AI Credits: Complete Guide to Optimize Your Use of AI](https://mbudo.com/en/blog/hubspot-ai-credits-complete-guide-to-optimize-your-use-of-ai) 18/05/2026 [Iñigo Iraola](https://mbudo.com/en/blog/author/iñigo-iraola) [HubSpot CRM](https://mbudo.com/en/blog/tag/hubspot-crm) ### [How to choose the best real estate CRM and boost your sales](https://mbudo.com/en/blog/crm-for-real-estate-agencies-how-to-choose-the-best-one-and-what-benefits-it-brings) 19/03/2026 [Alba Álvarez García](https://mbudo.com/en/blog/author/alba-álvarez-garcía) [HubSpot](https://mbudo.com/en/blog/tag/hubspot) [Strategy](https://mbudo.com/en/blog/tag/strategy) [HubSpot CRM](https://mbudo.com/en/blog/tag/hubspot-crm) ### [The 10-Step Guide to Your Ideal HubSpot CRM Setup](https://mbudo.com/en/blog/the-10-step-guide-to-your-ideal-hubspot-crm-setup) 07/11/2025 [Matilde Castelo Branco](https://mbudo.com/en/blog/author/matilde-castelo-branco) [HubSpot CRM](https://mbudo.com/en/blog/tag/hubspot-crm) ## SUBSCRIBE TO MBUDO BLOG And get your inbound news directly in your inbox, once a month. 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