In an environment where digital competition is growing every day, companies need digital marketing tools that allow them to automate processes, personalize experiences, and measure results in real time. This is where HubSpot comes in, the leading inbound marketing and CRM platform designed to centralize all marketing, sales, and service actions in one place.
In this article, you will discover HubSpot's seven most powerful digital marketing tools and how they can help you attract more leads, improve conversion, and build customer loyalty.
What is HubSpot and why is it key to digital marketing?
HubSpot is a comprehensive inbound marketing and automation platform that enables companies to manage the entire customer lifecycle: from attracting traffic and generating leads, to conversion, sales, and loyalty.
With specialized modules or “Hubs,” HubSpot adapts to the needs of any business, connecting marketing, sales, customer service, and operations in a single digital ecosystem.
HubSpot's 7 best digital marketing tools
Next, we will explore the most notable features of the HubSpot ecosystem that every marketing professional should know and take advantage of in 2025.
1. HubSpot Marketing Hub
The Marketing Hub is one of the most comprehensive digital marketing tools on the market. It allows you to create, automate, and analyze multichannel campaigns from a single dashboard.
With this tool, you can:
- Design personalized emails and lead nurturing flows.
- Create optimized landing pages without relying on developers.
- Implement automated workflows to qualify leads.
- Integrate forms, CTAs, and chatbots to improve conversion.
Key benefit: Centralizes all your marketing activities and provides you with a comprehensive overview of each campaign's performance.
2. HubSpots CRM
HubSpot CRM is the foundation upon which all other digital marketing tools on the platform are built. It allows you to manage contacts, companies, and opportunities in a centralized and visual way.
With it, you can:
- Automatically record interactions with leads and customers.
- Synchronize emails and calls with one click.
- View the entire customer journey.
Key benefit: Aligns marketing and sales teams with shared, real-time information.
3. HubSpot CMS Hub
CMS Hub is the perfect tool for marketing teams looking to manage their website without relying on external developers. It allows you to create optimized, secure websites that are fully integrated with CRM.
Key features:
- Easy drag-and-drop editing.
- Integrated SEO and automatic recommendations.
- A/B testing to optimize pages.
- Dynamic personalization based on visitor profile.
Key benefit: Create unique web experiences based on real data and user behavior.
4. HubSpots Social Media Management
HubSpot's Social Media Management tool is one of the most useful digital marketing tools for managing social media. It facilitates publishing, monitoring, and analysis from a single interface.
Allows you to:
- Schedule posts on LinkedIn, X (Twitter), Facebook, and Instagram.
- Measure interactions, clicks, and conversions for each channel.
- Unify metrics with email and advertising campaigns.
Key benefit: Save time and improve the consistency of your social media messages.
5. HubSpot Ads Tool
The Ads Tool directly connects your Google Ads, Meta Ads, and LinkedIn Ads accounts to HubSpot, allowing you to measure the actual ROI of your advertising campaigns.
You will be able to:
- Create audiences based on CRM contacts.
- Automate lead segmentation.
- Attribute conversions to specific channels.
Key benefit: Measure and optimize your paid campaigns based on real customer data, not just clicks.
6. HubSpot Analytics and Reporting
Among the most highly rated digital marketing tools, HubSpot's Analytics and Reporting system stands out for its ability to provide a comprehensive view of your marketing and sales funnel.
Its capabilities include:
- 100% customizable dashboards.
- Detailed metrics on campaigns, traffic, conversions, and revenue.
- Performance analysis by channel and source.
Key benefit: Make data-driven decisions and optimize every stage of the funnel.
7. HubSpot AI Tools
Artificial intelligence has become an essential part of digital marketing tools, and HubSpot has integrated it natively into its platform.
With HubSpot AI Tools, you can:
- Automatically draft emails and posts with generative AI.
- Create intelligent workflows that learn from your leads' behavior.
- Perform predictive analytics to anticipate sales opportunities.
Key benefit: Increases productivity and personalization through intelligent automation.
Conclusion
HubSpot offers an ecosystem of digital marketing tools that transform the way companies manage their strategy. From acquisition to retention, its data-driven and automated approach enables companies to build stronger customer relationships.
At mbudo, as a HubSpot Diamond Partner, we help companies implement, optimize, and scale their strategy within the HubSpot ecosystem. And if you need help or have questions about setting up HubSpot, don't hesitate to contact us.
Martin García
A student of Advertising, PR, and Marketing, Martín García is taking his first professional steps at mbudo as an Inbound Specialist. Passionate about digital marketing, he learns every day how to optimize strategies and content that connect with people. His curiosity and desire to grow make each project a new opportunity to excel.