mbudo is a HubSpot Diamond Partner that is always looking for the best Marketing tools and techniques to improve our customers’ strategy and results. And now, with the latest AI technologies being pushed to the forefront of the industry, we can't forget to include artificial intelligence in our offerings. As such, we are proud to announce our strategic partnership with Thalox, an AI-powered tool for email engagement and audience segmentation in HubSpot. Finally, we can combine the power of segmentation and engagement—based on data-driven results, not guesswork—to improve Marketing campaigns.
This partnership is a great opportunity for both mbudo and Thalox alike, as our customers will be able to benefit from the expertise of each company. mbudo will serve as a dedicated agency consultant for Thalox customers looking to further improve their email campaigns and Marketing activities, while Thalox will offer a way for mbudo's customers to more effectively analyze and segment their HubSpot database.
What does Thalox do?
Thalox is a HubSpot tool that uses AI to predict your contacts’ future email engagement by analyzing their past behavior and activities. It automatically groups contacts into three segments based on their engagement level and pushes them into HubSpot lists for immediate use:
- High Engagement Segment: Contacts that are very engaged with your brand. You're already engaging properly with this audience.
- Dormant Potential Segment: Contacts with the most potential to exploit and move into the high engagement segment. This is the audience with the most potential in your database!
- Inactive or Indecisive Segment: Contacts that are inactive or are indecisive about if they want to interact with your brand. This audience can be re-engaged or cleaned (saving you money on your HubSpot subscription).
You'll finally be able to harness the power of predictive analytics to more quickly and easily analyze your HubSpot database, obtain higher email conversion rates, and deliver the best leads to sales.
As a HubSpot-certified partner, you can trust Thalox to keep your data safe, secure, and GDPR-compliant. Thalox truly is the perfect fit for every HubSpot Marketer – from Campaign Managers to CMOs.
What is mbudo's marketing expertise?
mbudo was established in 2017 as a specialized Inbound Marketing Agency, and after just 4 years we became a HubSpot Diamond Partner, a top tier in the HubSpot ecosystem. We have continued to learn and grow in our capabilities with HubSpot and as an agency, now offering diverse services such as:
- Inbound Sales/CRM
- Customer Experience
- Content Marketing
- Marketing Automation
- Web Development
At mbudo, we are constantly looking for ways to improve our service offering, which is why we are extremely excited to be partnering with Thalox. Our clients will benefit from the powerful automation and segmentation this tool has to offer, its native integration with HubSpot, and its overall simplicity, even for HubSpot beginners. And for people using Thalox, mbudo will be able to help them get the most out of their HubSpot Marketing campaigns. Our expertise ranges across email nurturing, smart content, account-based marketing, design, and so much more.
The strategic partnership between mbudo and Thalox is an example of how AI can help us work smarter and deliver our services more efficiently.
Why HubSpot?
HubSpot is a widely-used platform designed to help businesses attract, engage, and delight customers. Its unique, all-in-one quality is what makes HubSpot stand out among other CRMs and Marketing Automation platforms, like Salesforce or Marketo. Its centralized database allows you to easy align Inbound Marketing, Sales, and Customer Service, and keep up with your database across segments. It's simply for beginners, though as a HubSpot partner agency, mbudo can help you navigate and optimize your HubSpot platform.
mbudo is proud to be working with Thalox to bring the power of AI and HubSpot together. As specialists in Inbound Marketing and HubSpot partners, we appreciate the value that tools like Thalox have to offer, and are very enthusiastic about this strategic collaboration and all of the opportunities it presents. We are excited to announce that you can get a 30-day free trial of the Thalox tool by registering here.
Carmen Clark
Carmen studied Marketing at Universidad de Granada. She has a love of travel and discovering new cultures. Carmen is always up for a new challenge and doesn't shy away from learning the newest and latest trends in Inbound Marketing.