Qualified lead generation through a tailor-made Inbound Marketing Strategy
Saqqara, a technology and strategic consulting company and Sage Platinum partner, helps customers to digitally expand their businesses through customized Sage business management software.
Industry:Software
Company Size:11-50 employees
Use case: Onboarding HubSpot, Marketing services retainer
Products:Marketing Hub Pro, Sales Hub Starter
Challenges
Saqqara had a website that attracted little traffic with a low conversion rate of visitors to leads. Additionally, they needed to optimize the volume of qualified leads by boosting the lead nurturing strategy they had in place.
Solution
We proposed an Inbound Marketing Strategy with an initial focus on improving the website and blog, on-page SEO optimization, content redistribution, and lead capture via CTAs and forms.
Meanwhile, we worked on different downloadable content formats adapted to each Buyer Persona and stage of the Customer Journey.
Content reorganization and SEO optimization
Several landing pages were created with the goal of reorganizing the content by categories, as well as the optimization of forms and Calls-to-Action.
mbudo performed a keyword audit and proposed improvement points that would have the greatest impact.
Paid Campaigns
We carried out different campaigns in Google Ads and Facebook Ads to generate visits to the website and increase the conversion of qualified leads.
Lead Nurturing Strategy
mbudo designed and implemented the lead nurturing strategy with campaigns segmented by product, Buyer Persona, lifecycle stage, etc.
Using HubSpot workflows, we implemented automated and segmented email campaigns.
We created digital content (ebooks, infographics, etc.) adapted to each Buyer Persona and lifecycle stage.
The qualification of leads was automated before moving them to the commercial phase.
"One of the reasons we chose mbudo is that they are a Hubspot Diamond partner, which allows us to count on their extensive experience and expertise to provide us with good advice to impact our clients in the best way possible."
Marcos Sánchez - Marketing Director
Results and impact
After the implementation of the Inbound strategy, organic traffic to the website increased by 54.72% due to SEO optimization and content strategy.
The volume of qualified leads increased by 65% since the beginning of the project, which has translated into a visible improvement in business generation for Saqqara.
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