A term we are becoming more and more familiar with nowadays is “AI”, or Artificial Intelligence. This concept refers to the simulation of human intelligence in machines that are programmed to think and learn like humans.
Artificial Intelligence can be a very useful tool when we know what platforms are available and how to use them. There is a wide range of expertise that can be exploited through AI and we’re going to have a closer look at some that could result particularly interesting when it comes to AI tools for day-to-day marketing activities.
What are the benefits of using AI?
Although AI can feel quite foreign at times, there is no need to shy away from these platforms. In the world of marketing, it’s crucial to constantly keep yourself up to date with the latest trends, technologies and platforms—and AI is no exception.
With AI tools for Marketing, we accomplish being able to alleviate our daily workload by automating and speeding up manual tasks such as writing content, lead scoring or even drafting ad designs. This allows us to work more efficiently and focus our attention on aspects which have a higher priority.
AI Tools for Marketing
If you’re wondering what AI tools could work best for you, we are going to go over some of the basic platforms that can offer a wide range of different expertise.
HubSpot AI
In their recent launch, HubSpot has announced a wide variety of new AI functionalities in their "HubSpot AI" tool, ranging from email text generation to automated landing page and report creation. According to HubSpot’s State of Artificial Intelligence Report 2023, marketers save over three hours per piece of content using AI. According to this Report, the main uses for AI in marketing include conducting research, creating content, analyzing/reporting on data, and learning how to do certain tasks. When it comes to content creation, marketers lean on AI in less extent, as they use it more as an outline or to gain inspiration.
- Email Generator: this helps workers optimize their time when generating subject lines, and appropriate content based on customer profiles. This aspect is closely tied to HubSpot’s function of “Copy generator”, which allows you to generate good quality emails only by providing a topic, talking points and a tone of voice.
- Website Generator: this tool currently is only available in English, but it has great potential. It consists of creating your website by answering questions about your business and customizing it with a drag and drop method.
- Content Generator: this AI tool is useful when it comes to generating engaging content for blogs, social media posts, emails, etc. All you have to do is enter prompts or a topic and HubSpot’s Content Writer will come up with a first draft for you to work on. It also allows you to transfer your copywriting to a variety of platforms.
- Customer Service Software: this AI tool is key as it helps you retain and grow your customer base through its CRM service. This will help you create deeper connections with your clients, and it will allow you to offer a more personalized service. Another important benefit that this function offers, is the possibility to have a clear view on your customers interaction, and therefore gain valuable feedback from your campaigns.
- ChatSpot: this is a chatbot AI tool that is designed specifically to assist with business’ sales and marketing goals. It is particularly interesting to those who use HubSpot as you can connect it to your HubSpot account and access additional actions with your CRM records. Some of the features that ChatSpot offers are: generating content, generating images. Prospecting, analyzing website SEO, generating reports, etc.
AI Tools for Copywriting
- Chat GPT: this platform is without a doubt one of the most widely recognized when it comes to artificial intelligence. This platform generates human-like texts based on the input it receives. One of its main benefits is all of the different functionalities it includes. It can be used as a chat box, a learning tool to lean on when learning about new concepts and procedures, as a language translator or even a programming assistant. When used for marketing, it can be very beneficial when it comes to drafting emails, managing social media, storytelling, generating content or doing market research.
- Jasper: This AI writing assistant has a lot of similarities to Chat GPT, but it stands out for being not only an AI writer but an AI marketing software. It creates content while always keeping in mind your brand voice. As well as creating content it also has features such as a Chatbot, a Chrome extension which can come in very handy to have easy access to the tool, and even some SEO features like keyword optimization.
- Copi.ai: this is a tool designed exclusively to create content. It can generate from long form articles to Social Media or SEO workflows. One of its unique features is ‘Brand Voice’, which allows you to ensure a brand voice throughout your posts. This can be a very useful tool for marketers as not only does it generate content, but it gives a personalized touch that resonates with your brand.
AI Tools for Advertising and Design
- AdCreative.ai: in this case, AdCreative.ai offers expertise in the advertising department. Generating conversion-orientated creatives and banners for all sort of advertising platforms. This tool can be useful in when it comes to generating customized and well-designed ads efficiently.
- Hunch Ads: this platform consists of a creative management tool that combines creative video and image production with automated ad buying. Some of the functionalities it includes are:
- Managing your data: connecting feeds, segmenting, map values, etc.
- Access to a creative Studio with AI features to help deliver image and video creatives.
- It helps you transform and manage your data into personalized campaigns.
- It offers features to set up conditions for monitoring and optimizing your campaign’s performance.
- Midjourney: an AI platform specialized in design. It can generate images in a variety of different styles based on text prompts. This platform can be very useful when it comes to designing content for social media, blog posts, emails, etc.
AI Tools for Coding
- aiXcoder: this AI tool is designed to take on all sorts of coding tasks. It offers auto completion features, adaptive code search and it supports several mainstream programming languages. It also ensures a variety of safety measures to protect your data. This platform can be particularly useful to support and speed up the coding process in your business.
AI Tools for Scoring
- Forwrd: Forwrd is a HubSpot-certified partner that consists of a B2B Predictive AI Platform. This tool provides an AI lead scoring software that requires very little intervention. This allows you to have precise and thorough information based on your lead's behavior. a certified HubSpot partner that consists of a B2B Predictive AI Platform. This tool provides an AI lead scoring software that requires very little intervention. This allows you to have precise and thorough information based on your lead's behavior.
- Thalox: This HubSpot-certified partner offers an AI tool that will predict your contacts’ future email engagement based on their past history and activities. Based on this prediction, the tool will automatically segment your audience into 3 different segments, allowing you to better target your email campaigns and improve conversion rates.
AI tools for data analysis
- Crayon: this platform specializes in market intelligence. This tool offers companies an integrated view of the market by following and analysing competitors digital footprints. It also has the ability to supervise updates on the competitors website and their activity on social media.
- Tableau: Tableau consists of a data analysis AI tool. One of the main benefits it offers is its ability to transfer your analysed data into interactive reports that you can share on various platforms. It stands out for for its simplicity and for being able to handle a lot of data.
Tips on using AI
AI can be a great way to include Marketing Automation into your manual or repetitive tasks, introduce different Marketing technologies, and fill the gaps in your team with new tools.
However, it’s important to keep in mind that while these AI tools for Marketing can be very useful, they are not perfect. While it is recommended to embrace AI, you must make sure that the content is always relevant, the wording appropriate, that your content feels personal and represents your company’s image.
To ensure this, you should always review the information provided, be clear with your input and always stay on top of the latest up-dates and improvements that are available for your AI platforms. In other words, there should always be at least some human oversight.
All of the mentioned above are only some of the possibilities we can do with AI. There are a whole range of specialized AI tools that can reduce our daily workload by helping us do a lot of these day-to-day tasks more efficiently. At mbudo we embrace Artificial Intelligence, and we can guide you through some of HubSpot’s most useful AI tools. If you believe in working smarter, let’s chat!
Carmen Clark
Carmen studied Marketing at Universidad de Granada. She has a love of travel and discovering new cultures. Carmen is always up for a new challenge and doesn't shy away from learning the newest and latest trends in Inbound Marketing.