As a result of the Covid-19 pandemic and the armed conflict in Ukraine, the prices of natural gas and electricity have reached historic highs. With this scenario, energy production has not been able to meet the energy demand needed by the EU.
In the search for a solution, the focus has been on renewable energy, solar energy in particular. In addition, in the face of an unchecked price war between large energy companies, the challenge of attracting new customers is centered on a non-invasive user experience.
This blog post will explain how and why Inbound Marketing strategies can help solar energy companies to boost growth and find new audiences interested in renewable energy.
Inbound Marketing for Solar Energy Companies: How to Effectively Attract Your Customers
When implementing an Inbound Marketing strategy, the first step is to define your Buyer Persona. In other words, delve into whom the people are that will hire your photovoltaic panel service, determining their needs and concerns in order to satisfy them. Establishing your target audience will be the foundation for designing a strategy, and from there, you can define both the language and Marketing tools.
But how does Inbound Marketing help solar energy companies achieve the aforementioned objectives?
First of all, we need to understand what Inbound Marketing is. HubSpot defines it as a methodology that aims to attract customers by creating valuable content and tailored experiences.
Below, we present you with three reasons why Inbound Marketing and solar energy are the perfect combination for a Renewable Energy company:
1. Educate and raise awareness among your potential customers:
The search for information on solar panels can be overwhelming due to the lack of knowledge and misinformation about products and their characteristics. Therefore, creating valuable content that answers the questions of your target audience will allow you to position yourself as a reference company. Consequently, this competitive advantage makes you the first option that people turn to when choosing a provider.
Here is your opportunity: to accompany leads along the entire purchasing process, understand their needs, and respond to them in the most effective way.
2. The Inbound methodology is customer-centric:
Due to the changing profile of renewable energy consumers, customers conduct in-depth research and comparisons to understand the advantages and risks of the product or service in question. One of the great pillars of the combination of Inbound Marketing and solar energy is to try to focus all our attention on the needs of our potential customers in the sector, forgetting about the sales pitch.
3. Become a reference in the market by demonstrating your experience and knowledge:
When you are going to make a significant change in your life, don't you invest more time in decision-making? Of course!
The same thing happens when a person is considering installing photovoltaic panels in their home, and that is why it is essential to help with research through different blog posts, audiovisuals, guides, and references—always taking into account the corresponding phase of the Buyer journey. This opportunity allows you to demonstrate that you are an expert on the topic and that you understand every customer need.
Furthermore, as it is such a competitive market, what will make the difference in your company is customer satisfaction. To improve the user experience, it is important to create a loyalty strategy from the first stage of the project, informing customers about the advantages offered by your service: offers, discounts, promotions, subsidies, etc.
How can Inbound Marketing benefit the solar energy market?
To begin with, the combination of Inbound Marketing and solar energy encompasses various strategies, from website optimization, email marketing campaigns, social media, and content creation. Search engine optimization (SEO), in particular, help increase the visibility of your website by improving Google search rankings through keyword and content optimization, link building, and more.
Why is an optimized website important? Your website is the digital showcase of your company. To capture potential customers, it is essential to consider the following aspects: it should reflect your brand's visual identity, generate trust and a good reputation, have a structure and content optimized for user experience, and load quickly.
A successful Inbound strategy that takes these elements into consideration will generate a higher and long-term ROI for your company. Companies usually spend 40% less on Digital Marketing strategies than on traditional advertising—now it's time to rethink that.
Why do you need HubSpot for your Inbound Marketing and Solar Energy project?
HubSpot is more than a CRM that allows you to save time on repetitive tasks; it is the best Inbound Marketing tool, as it is the most complete and flexible. With this platform, you will be able to identify errors and solve them in the best way for your business. This process will help you promote motivation and profitability within your team.
If you want to streamline your team's work, from prospecting and nurturing to sales and customer service processes, the HubSpot CRM is the best solution. You will simplify the day-to-day operations of all areas of your company.
At mbudo, we are specialists in creating customized Inbound Marketing campaigns and have experience in solar energy companies. We have a team of HubSpot experts to help you with your business. In addition, we are a Diamond HubSpot partner agency and ensure that you will get the best out of your project.
If you want to learn more about Inbound Marketing and the strategies, we invite you to take a look at our blog. Do not hesitate to contact us; we will be happy to help you!
Matilde Castelo Branco
With a degree in Journalism and a passion for the world of communication, in all its aspects, Matilde realized that Copywritting and Inbound Marketing could be the perfect combo.