As Inbound Marketing continues to prove itself over traditional Marketing methods, many companies are wondering, "Does an Inbound Marketing strategy really work?" If you're skeptical about testing out this methodology, we're here to show you the evidence!
In this blog post, we detail 10 examples of companies that successfully using an Inbound Marketing strategy on HubSpot. It proves that any brand—regardless of their sector or size—can (and should) do Inbound Marketing.
Read below to get inspired by these real Inbound Marketing success stories.
Toyota Guatemala, the best-selling car brand in the country, was clear on their objective from the beginning: they wanted to focus their efforts on creating an attractive website that was, above all, tailored to the client's needs. To do so, the Toyota team opted to use HubSpot's CMS, as it met their requirements to develop customized modules needed to integrate with other transactional systems, something that their previous CMS could not do.
The Toyota team and their agency set out to develop an Inbound methodology on HubSpot by automating Marketing activities and implementing personalized online content according to the visitor's characteristics. It is no coincidence that in a few months, Inbound helped them generate 3 times more sales from website leads.
Casio's UK subsidiary decided to establish a simple and effective Inbound Marketing strategy. Their main challenge involved streamlining communication between Marketing and Sales to ensure that they did not miss any valuable sales opportunities.
Given this starting point, they incorporated HubSpot's Growth Stack, a combination of HubSpot Sales, HubSpot Marketing and HubSpot CRM. Due to this, they were able to follow up with their prospects in detail and increase sales opportunities by 496%.
The famous project management tool, Trello, had a clear objective: to prioritize its inbound actions with an unbeatable user experience withcontent adapted to several languages.
Previously, their blog was hosted in English on WordPress. They tried to translate and customize the content in all 6 languages, but when they did not achieve good results. Then, they opted to use HubSpot, where they have not only been able to scale the content to multiple languages, but they have personalized it according to thestages of the buyer's journey. In other words, they have managed to increase organic traffic by 30% with more than one million web visits per month.
Prestashop is a good example of an Inbound Marketing success case due to how they have taken advantage of every opportunity the market sent their way.
Prestashop was already using the HubSpot CRM, but it wasn't until the pandemic and the e-commerce boom that came along with it that they improved their lead generation. This was done through more accurate and up-to-date lead tracking, as well as customized reports.
In short, they rapidly and proactively adapted to this influx of new business opportunities thanks to a well-defined Inbound Marketing strategy on HubSpot.
BMI Group is the European leader in sales of products and solutions for flat and pitched roofs. In 2020, they chose to leave behind traditional advertising tactics and pursue Inbound Marketing, with the support of the mbudo team.
From the beginning of the strategy, it was vital to create different buyer personas and understand their unique needs. This would help establish a coherent approach with the ultimate goal of generatingqualified leads and improving business results. The results included increased digital awareness and personalized communication for their various customer segments.
If we want to talk about a complete Inbound Marketing strategy, we have to talk about Cayro. This gaming company from Alicante, Spain needed to update its brand, have a greater online presence, and optimize its internal processes.
With this scenario, the mbudo team decided that the best option was the combination of the HubSpot Marketing Hub and Sales Hub. Our proposed plan proposed was a content strategy that included blog posts, infographics, ebooks, and social media posts. All the efforts made have had unparalleled results in a record time of four months.
What can you do when government regulations prevent you from promoting your product? This was the dilemma that Landewyck Tobacco faced. Alongside mbudo, they designed an Inbound Marketing strategy to leverage digital tools (within the confines of the law) and make the most of their brands' and products' online presence.
As the law allows companies to communicate with professionals in the sector, the focus of this Inbound Marketing project was to generate more contacts. In this way, sales in Spain and Portugal were increased, while also improving online visibility of the physical stores.
Zapier, a well-known automation software, did not have a centralized system with customer information. As a result, all the doubts and concerns that the sales representatives wrote down in the demos ended up getting lost in a spreadsheet.
Against this backdrop, the Marketing department knew that the transition to Inbound would involve two things:
Improving the accessibility of valuable sales information.
Segmenting different potential customers in order to offer them content that would be of interest to each buyer persona.
Saqqara is a technology and strategic consulting company and Sage Platinum partner, whose service is to help with businesses digital expansion and business management.
When mbudo started the project, their website attracted little traffic and had a low conversion rate of visitors to leads. Their Inbound plan was based on reorganizing the content and optimizing it with SEO actions, Paid campaigns and Lead Nurturing strategies. Due to this, they managed to increase organic traffic to the website by 54.72% and the lead volume by 65%.
Language learning platform Babbel wanted to expand into the B2B market. but in order to do so, they realized that they could not continue with their current Outbound Marketing actions. Long-winded manual mailings and phone calls took up too much of their employees' time.
With the implementation of an Inbound strategy, they now use email automation tools like workflows to directly assign emails to the right leads and redistribute them strategically. Their feedback: ''The email follow-up practically does itself."
These are just a few examples of real Inbound Marketing success cases. There are thousands more, with many companies choosing HubSpot as their tool of choice. After all, it is the ultimate Inbound Marketing platform!
If you want to know more about the Inbound Marketing universe, we invite you to take a look at our blog. Do not hesitate to contact us, we will be happy to help you!
Sara discovered her vocation when digital marketing appeared in her life. Inbound tests her day-to-day interest in communication through different formats and content creation. Her perseverance, initiative and creativity define her along with her continuous learning.